Owned by Jagran Prakashan Ltd, Dainik Jagran INEXT is India’s first bi-lingual newspaper pioneered by Alok Sanwal, COO, Dainik Jagran INEXT. Publication came with a vision to cater to the youthful reader in his day-to-day lingo and proved to be a disruptor in the field of media. Dainik Jagran INEXT […]
Advertising
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US TV ad spending is growing quickly
Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend...
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Havas Media bolsters Australia,New Zealand portfolio
Havas Media Australia has announced a slew of significant wins, bolstering the agency’s diverse client portfolio as...
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The New York Times Company Acquires Fake Love
The New York Times Company today announced that it has acquired Fake Love, an integrated experience design agency that...
Turkish Airlines Launches ‘Meet Europe’s Best’ Campaign
As the Official Airline Partner to UEFA EURO 2016 , Turkish Airlines announced the full details of its ‘Meet Europe’s Best’ campaign today, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. […]
Read more ›Housejoy campaign breaks the ‘stereotype’
As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen […]
Read more ›Dentsu Aegis Network bags 22 metals at ACEF
The Asian Customer Engagement Forum (ACEF) Awards that was held on April 29, saw Dentsu Aegis Network India bring home as many as 22 awards. While Posterscope India bagged 17 awards at the event, Carat India was honoured with a gold, a silver and a bronze for Microsoft (1 Gold […]
Read more ›Maruti Suzuki launches campaign on Safety
As part of its efforts in the same direction, Maruti Suzuki has come out with its latest communication campaign on road safety - a series of 8 films that take on the challenge of positively impacting people’s attitude towards road safety. The films are not so much about educating road […]
Read more ›Mobile marketing catching up in India
Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low. Attitudes Toward Mobile Marketing Among Digital Marketers in India, Sep 2015 (% of respondents) According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand […]
Read more ›New TVS campaign recognises the mantra of Indian Man
TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It […]
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