TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It […]

Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015. The award function was held at the Sahara Star hotel in Mumbai on 14 August, 2015. The Arjun Awards program was a first not only for BSLI but also across the […]

Tata Sky, the innovative and technological pioneer of the Indian DTH industry has launched its first digital only campaign for its upcoming ‘Tata Sky+ Transfer’ set-top box. Launching today, the campaign features three teaser commercials followed by the main commercial which goes on-air from 1st September 2015. The campaign introduces […]

Online video is a major driver of time spent using the internet with desktop and laptop computers in China, according to data from iResearch Consulting Group. One-third of time spent online via PCs from home and work locations was spent watching video as of June 2015, the firm reported. Online […]

The surge in digital political video ads is just the beginning. Recent Borrell Associates data, cited in the International Business Times, estimated that US digital political ad spending would leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election […]

Global communications consultancy firm Maxus has been appointed the media mandate for Paper Boat (Hector Beverages). This win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma. Hector Beverages has shaken the market with their traditional Indian drinks that are high on flavor and nutrition […]

Vibgyor Brand Services, India’s leading experiential marketing agency, is the newest member to join MAGNET Global Network, the Marketing & Advertising Global Network (MAGNET) of leading independent advertising agencies , enhancing the network of international space. MAGNET, comprised of more than 40 member agencies and affiliations, collectively serves some 800 […]

India’s premier lifestyle entertainment television channel, NDTV Good Times has appointed Grasshoppers India as its creative agency. The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is Young and Indian in the minds of socially upbeat, well-travelled, cosmopolitan viewers who […]

Marching Ants Advertising Pvt. Ltd., one of India’s leading creative agencies, has bagged the creative responsibilities of Bestseller India, widely known for its brands- Jack & Jones , Vero Moda and Only. The agency was chosen on the basis of its outstanding credentials and knowledge of the fashion industry. Confirming […]

Ourbit, the digital division of Ideosphere Group ,has announced that it has bagged the digital media mandate for Microsoft Ventures India. As per the engagement, Ourbit will be responsible for creating and fine-tuning Microsoft Ventures’ online dialogue with the startup community to make their mentorship program accessible to a wider […]