Chinese Mothers top in smartphones usage

March 19, 2022 4:39 pm0 comments
Chinese Mothers top in smartphones usage

Millennial mothers in China are heavy smartphone users—and based on recent research, they lead many of their peers around the world in usage, reports eMarketer.com. In a December 2014 study by BabyCenter and the Interactive Advertising Bureau (IAB), smartphone penetration among millennial mother internet users in China was higher than […]

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Asia-Pacific smartphone users touch 738.2 million mark

September 30, 2021 6:51 pm0 comments
Asia-Pacific smartphone users touch 738.2 million mark

Nearly 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in Asia-Pacific—a share that’s expected to increase over time—according to eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaViast Group, which explores a region where internet access is often mobile-first, and considers […]

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Mobile travel search catches up with travellers

September 9, 2021 6:16 pm0 comments
Mobile travel search catches up with travellers

There’s not much better use of mobile devices while travelling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories […]

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Zenga TV bags Mobile rights for US Open Tennis Championship 2013

August 29, 2021 6:18 pm0 comments
Zenga TV bags Mobile rights for US Open Tennis Championship 2013

Mumbai:   Zenga TV, India’s largest mobile TV platform announced today that they have bagged the exclusive rights for 2013 US Open Tennis Championship that will be played from August 26 to September 9 for India. This event is licensed by Zenga Media Pvt Ltd from Seven3Sports who has licensed it […]

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Mobile phones becoming a destination for News !

August 13, 2021 3:30 am0 comments
Mobile phones becoming a destination for News !

A substantial percentage of smartphone and tablet users consumed news on their devices in Q1 2013, according to polling by the Donald W. Reynolds Journalism Institute. The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users, reports eMarketer. But penetration rates for […]

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Smartphone penetration rate among mobile users to remain under one-third in 2013: eMarketer

May 30, 2022 3:45 am0 comments
Smartphone penetration rate among mobile users to remain under one-third in 2013: eMarketer

The worldwide smartphone penetration rate among mobile users will remain just under one-third in 2013, eMarketer expects, and will approach the halfway point by 2017. eMarketer develops its forecast through a relatively distinct methodology, forming its estimates of mobile and smartphone usage and penetration based on an analysis of survey […]

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