After successfully launching a extensive consumer products business for Pokémon covering apparel, toys, back to school, stationery, games and puzzles, Pokémon is all set to sweep the FMCG space with product associations. The first of the block is Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in […]

Dulux the flagship Decorative paints brand from AkzoNobel India announced Shraddha Kapoor as its new brand ambassador. She joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products. Shraddha Kapoor, the next gen actor complements the brand’s essence of self-expression and style. Rajiv […]

Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its actions across the globe: Good Health Can’t Wait. The new logo is an expression of Empathy and Dynamism, which helps keep patients at the center of everything that Dr. Reddy’s […]

Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the upcoming dance movie ABCD2. Apart from India, the  movie is  shot in […]

Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]

The results of Havas’ Meaningful Brands analysis revealed that a brand’s “Share of Wallet” – a metric used to measure the percentage spent with a brand vs. the total annual expenditure within its category is on average 46% higher for Meaningful Brands and can be up to as much as […]