Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited has once again joined hands with the reigning VIVO IPL Champions Chennai Super Kings (CSK) in the capacity of an Official Style Partner. The brand is also the cheerleading partner and will lend a stylish semblance to […]
Brand News
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Nielsen signs local TV ratings agreement
Nielsen recently announced that it has signed an agreement with KCYU and KFFX, affiliates of the FOX network. The stations...
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MSM Media renamed as Sony Pictures Networks Distribution
MSM Media Distribution (MSMMD), the distribution arm and wholly owned subsidiary of Sony Pictures Networks India (SPN)...
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Canon India celebrates the first anniversary
Canon India celebrated the first anniversary of adoption of Karanjoti Village at Thane district in Mumbai, Maharashtra,...
Pokémon Forays into FMCG Associations in India
After successfully launching a extensive consumer products business for Pokémon covering apparel, toys, back to school, stationery, games and puzzles, Pokémon is all set to sweep the FMCG space with product associations. The first of the block is Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in […]
Read more ›Dulux Paints ropes in Shraddha Kapoor as Brand Ambassador
Dulux the flagship Decorative paints brand from AkzoNobel India announced Shraddha Kapoor as its new brand ambassador. She joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products. Shraddha Kapoor, the next gen actor complements the brand’s essence of self-expression and style. Rajiv […]
Read more ›Dr. Reddy’s Unveils New Corporate Brand Identity
Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its actions across the globe: Good Health Can’t Wait. The new logo is an expression of Empathy and Dynamism, which helps keep patients at the center of everything that Dr. Reddy’s […]
Read more ›Refreshment brand Tic Tac launches TicTac2Vegas
Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the upcoming dance movie ABCD2. Apart from India, the movie is shot in […]
Read more ›Google Strengthens its position as World’s largest Media Owner
Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]
Read more ›Meaningful Brands outperform the stock market:Havas Study
The results of Havas’ Meaningful Brands analysis revealed that a brand’s “Share of Wallet” – a metric used to measure the percentage spent with a brand vs. the total annual expenditure within its category is on average 46% higher for Meaningful Brands and can be up to as much as […]
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