Global ad spending to rise 2.8 percent

September 25, 2021 6:01 pm0 comments
Global ad spending to rise 2.8 percent

New Global Media Intelligence Report highlights the state of media usage and ad spending for six major regions and 40 countries Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest […]

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CTR and leads generated still key metrics in auto industry

July 31, 2021 3:57 am0 comments
CTR and leads generated still key metrics in auto industry

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI). From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true […]

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Smart Mobile Devices confining TV viewing to homes

June 10, 2021 5:37 pm0 comments
Smart Mobile Devices confining TV viewing to homes

A recent Council for Research Excellence report says that while smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows. Sixty-four percent of those who watched TV on a smartphone did so most frequently at home. And TV viewers using […]

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Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

May 28, 2022 4:27 am0 comments
Generation Next critical of marcoms industry says Social media , digital agencies will vanish in 10 years

Pan-European survey of 2,000 marketing students reveals current generation don’t believe they are  ‘digital natives’ . Over 80% think stand alone social media and digital marketing agencies will disappear within ten years as the channel becomes a discipline for all marketers.70% believe marketing landscape will be ‘dominated’ by Content Marketing […]

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How to use viewability to buy media

May 16, 2022 3:38 am0 comments
How to use viewability to buy media

Intro: Online advertising gurus are gung-ho about the double digit growth in the digital ad industry but the question on everybody’s mind is how to use viewability to buy media As more and more people across the world shift from computers and television to fancy tablets and brainy smartphones to […]

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Media Buyers to increase investments in site, search and Facebook Exchange re-targeting

May 8, 2022 2:30 am0 comments
Media Buyers to increase investments in site, search and Facebook Exchange re-targeting

More media buyers are putting online display and search money to ads served to consumers based on their previous digital behavior. Media-buying platform Chango found that in February 2013, over half of media buyers surveyed in the US, Canada and the UK planned to increase their investments in site, search […]

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Twitter may earn $308.9 million mobile ad revenue in 2013

March 29, 2022 5:11 am0 comments
Twitter may earn $308.9 million mobile ad revenue in 2013

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads. The bulk of Twitter’s ad revenue is expected to continue to come from the US—about […]

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Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

March 21, 2022 3:37 am0 comments
Cultural Traction 2013 report:Tech brands making most powerful connections with consumers

The global study into the impact of culture-led marketing, shows that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking. And by achieving high levels of ‘cultural traction’, these brands are ensuring they stay more relevant to […]

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TimesJobs launches World’s First Automated Resume Builder

February 19, 2022 8:49 am1 comment
TimesJobs launches  World’s First Automated Resume Builder

Resumax is the first online service that instantly assesses the impact of a resume and scores it based on industry standards and provides detailed feedback and targeted improvements. New Delhi: TimesJobs.com has launched Resumax, a unique patent pending platform launched in technology partnership with VMock customized for the time-constrained jobseeker.  […]

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Smarton enables smarter acquisition of dropped-off consumers

February 18, 2022 5:21 pm0 comments
Smarton enables smarter acquisition of dropped-off consumers

Bangalore: Four out of the top ten e-commerce players have signed up with Ozone Media’s premium retargeting product, Smarton. Valyoo Technologies (Lenskart, Watchkart, Bagskart and Jewelskart), 99labels, among other leading e-commerce players have implemented Smarton for their retargeting efforts. E-commerce players can no more afford to ignore retargeting for scaling […]

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