10 Trends That Will Shape consumer mind-set in 2013

December 6, 2021 8:29 pm0 comments
10 Trends That Will Shape consumer mind-set in 2013

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Trends for 2013: 'Big Data' Gets Bigger

November 30, 2021 9:46 pm0 comments
Trends for 2013: 'Big Data' Gets Bigger

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Trends for 2013: Content, Context Vie for Supremacy

9:38 pm0 comments

One way marketers can contend with nonlinear media consumption and a reformulated path to purchase is through content creation. Consumers not only respond to content, but also seek it out. In effect, content is the grease that turns the wheels of media.Most content marketing aims to drive pre- and post-sales […]

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Consumers Spend More Time with Mobile as Online Growth Slows

October 24, 2021 12:05 am0 comments
Consumers Spend More Time with Mobile as Online Growth Slows

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Netizens use online sources for researching financial products :Google India

October 12, 2021 11:40 am0 comments
Netizens use online sources for  researching financial products :Google India

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Dads Stake Out Their Role in the Household and Online

September 18, 2021 10:55 pm0 comments

Dads today are more involved in raising their kids and managing the household than most typical dads of earlier generations. However, many contemporary dads also have an exaggerated sense of how much they really do, according to a new eMarketer report, “How Dads Are Different: Playing a New Role, But […]

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Aegis Media Launches India’s first Global Single Source Consumer Behavior Study

10:46 pm0 comments
Aegis Media Launches India’s first Global Single Source Consumer Behavior Study

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TV watchers' multitasking makes for integrated cross-channel opportunities

August 30, 2021 11:00 am0 comments
TV watchers' multitasking makes for integrated cross-channel opportunities

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As Facebook Changes, Marketers Must Follow: eMarketer

August 24, 2021 8:19 pm0 comments
As Facebook Changes, Marketers Must Follow: eMarketer

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Marketers Turn to Search Retargeting for Branding, Direct Response Goals

9:45 am0 comments
Marketers Turn to Search Retargeting for Branding, Direct Response Goals

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