IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2021 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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Bloomberg TV India Terminates TAM Services

June 17, 2021 6:01 pm0 comments
Bloomberg TV India Terminates TAM Services

New Delhi: Bloomberg TV India, the nation’s premier English business news channel today announced that they have terminated the services of TAM with immediate effect. The channel has also asked TAM to stop reporting its viewership numbers. Sriram Kilambi, President – Bloomberg TV India speaking about the termination said, “There […]

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Big Magic Bihar and Jharkhand garners an average 33 GRPs in Bihar

May 28, 2022 3:25 pm0 comments
Big Magic Bihar and Jharkhand garners an average 33  GRPs in Bihar

Mumbai:. Big Magic Bihar and Jharkhand , the regional general entertainment channel for the Bihar and Jharkhand region from Reliance Broadcast Network stable, which changed the ratings game by emerging leader in just 3 weeks of launch, continues its strong performance over the last 8 weeks, averaging at 33 GRP’s […]

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ET Now leads the business news genre during budget week

March 7, 2022 2:27 pm0 comments
ET Now leads the business news genre during budget week

Mumbai: ET Now was India’s most watched channel  during the Budget week from 24th Feb, 2013 to 2ndMarch, 2013. ET Now had a 49% viewership share in comparison to its competitors CNBC TV 18, NDTV Profit and Bloomberg TV with 41%, 8% and 2% respectively. ET Now dominated with 55% […]

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Television to be primary source for news and entertainment in 2013

February 5, 2022 3:18 pm0 comments
Television to be primary source for news and entertainment in 2013

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013,reports eMarketer. […]

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