Thomas Cook (India) Ltd has launched its new TV campaign, #HolidaySortedHai. The TVC aims to capture the last minute hassles travellers have to endure and how having a one-stop solution offering end-end holiday services can be such a relief.
The film opens with actor Anand Tiwari as a traveller narrating his ordeal at various levels of planning and executing his holiday – right from booking the holiday package, air travel, applying for passport & visa to buying forex. With a hilarious comic twist, the TVC manages to stand out and strike an instant chord with the Indian consumer.
Thomas Cook India’s hybrid “clicks + bricks” strategy, blends its offline and online services that promises ease and convenience throughout the course of planning and booking a holiday. Thomas Cook India is uniquely positioned to offer Indian consumers not merely tickets, but also the entire portfolio of travel related products & services (range of holiday products -domestic and international, tickets, hotels, cruises, individual and group tours, its luxury vacations- “Indulgence”, foreign exchange, visa services & insurance) both online via their web and mobile portal.
Speaking on the new campaign Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd. said, “Thomas Cook India is one of the most trusted brands in India. Over the years we have sustained the image of the brand through quality services and carefully crafted communication strategies that focus on making travel a painless experience. We believe that the speed and simplicity of our online platform thomascook.in and the convenience and reassuring comfort of our extensive offline network – for personal interaction, personalisation and peace of mind helps us to address travel customer’s needs right across the spectrum– from pure online to pure offline – and most significantly for every stage in between, where we believe the real market opportunity today lies!”
The campaign was scripted by the creative team at L&K Saatchi & Saatchi, directed by Rahul Nangia- Chief Creative Officer, L&K Saatchi & Saatchi and produced by Prashant Sampath, Umesh H. Patel of Hundred Frames.
Debarjyo Nandi, Vice President, Client Servicing L&K Saatchi & Saatchi said “thomascook.in is the ideal destination for all holiday needs given the fact that they are experts and assist with end-to-end travel-related services. The idea for the TVC was to look at the extremities that exist between what some people still do vs. what they should ideally do, to bring into life- Thomas Cook India’s core proposition and promise of ‘Travel Smooth’.”
The campaign commenced on April 29th and will run through May on Hindi & English GEC, News, Infotainment and Movies channels; also at select PVR Cinemas across India (metros and select cities). On the digital platform, Thomas Cook India is promoting the campaign through Hotstar during IPL match screening, YouTube and Social Media via Twitter and Facebook contests with contextual content.