News Corp Australia was a major winner at the International News Media Association (INMA) Global Media Awards that were presented at London’s Victoria and Albert Museum overnight.
News was awarded two first places, four second places and four third places – more than any other publisher.
News Corp Australasia executive chairman Michael Miller said: “It is always rewarding to do well at the INMA Awards, but what is particularly encouraging is the breadth of categories in which we have been commended this year.
“That we have been recognised in INMA’s marketing, advertising, research, video, event, social, brand, subscription and print product categories is great recognition of the outstanding work being done by our teams right across the business.”
First Place winners
Best Brand Awareness – The Advertiser, The Courier-Mail, The Daily Telegraph and Herald Sun – “News Corp Australia Project Icon”
Best Marketing Solution for an Advertising Client – The Australian – “GE”
Second Place winners
Best New Print Product – The Advertiser – “The Advertiser Real Estate Magazine”
Best Use of Social Media – NewsLocal – “#SnapSydney”
Best Marketing Solution for an Advertising Client – news.com.au – “Storyful Endeavours Prove Tasty”
Best Use of Consumer Research – The Daily Telegraph and Herald Sun – “There´s No Place Like Home”
Third Place winners
Best Use of an Event to Build a News Brand – Herald Sun – “Herald Sun 25th Anniversary”
Best Use of Video – The Advertiser, The Courier-Mail, The Daily Telegraph and Herald Sun – “News Corp Australia Project Icon”
Best New Paid Content or Subscription Initiative – The Advertiser, The Courier-Mail, The Daily Telegraph and Herald Sun – “News Corp Australia Tablet Value Bundle”
Best Execution of Print Advertising – The Daily Telegraph – “It’s a Wrap
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment.