Mexico is the No. 2 country in Latin America in smartphone audience size, with 38.5 million smartphone users this year, eMarketer estimates. Based on eMarketer’s demographic breakdowns, that audience skews decidedly young and male. This year, when 47.4% of all mobile phone users in Mexico will have a smartphone, penetration […]
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Millennial mothers in China are heavy smartphone users—and based on recent research, they lead many of their peers around the world in usage, reports eMarketer.com. In a December 2014 study by BabyCenter and the Interactive Advertising Bureau (IAB), smartphone penetration among millennial mother internet users in China was higher than […]Read more ›
Nearly 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in Asia-Pacific—a share that’s expected to increase over time—according to eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaViast Group, which explores a region where internet access is often mobile-first, and considers […]Read more ›
There’s not much better use of mobile devices while travelling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories […]Read more ›
Mumbai: Zenga TV, India’s largest mobile TV platform announced today that they have bagged the exclusive rights for 2013 US Open Tennis Championship that will be played from August 26 to September 9 for India. This event is licensed by Zenga Media Pvt Ltd from Seven3Sports who has licensed it […]Read more ›
A substantial percentage of smartphone and tablet users consumed news on their devices in Q1 2013, according to polling by the Donald W. Reynolds Journalism Institute. The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users, reports eMarketer. But penetration rates for […]Read more ›
The worldwide smartphone penetration rate among mobile users will remain just under one-third in 2013, eMarketer expects, and will approach the halfway point by 2017. eMarketer develops its forecast through a relatively distinct methodology, forming its estimates of mobile and smartphone usage and penetration based on an analysis of survey […]Read more ›