Advertisers Increasingly Embrace Holistic Approach to Video

May 13, 2015 3:02 am0 comments
Q1 2015 US Video Market At-A-Glance Infographic

Videology , a leading software provider for converged TV and video advertising, found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest benefactor. According to an analysis of Videology’s platform usage in the first quarter, the total number of campaigns delivered […]

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Original Digital Videos may chip off TV ad revenues in future

May 4, 2015 6:31 pm2 comments
Original Digital Videos to compete TV for advertising

As traditional TV time declines, digital video viewing across devices is driving time spent with video as a whole. Research released by UBS in April 2015 highlighted a leap in digital video viewership last year and also pointed to a declining traditional TV audience. The source estimated that US digital […]

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Yahoo Expands Live, Digital Magazine ,Video reach

April 28, 2015 6:16 pm0 comments
Yahoo Expands Live, Digital Magazine ,Video reach

Yahoo Inc. has announced at its 2015 Digital Content NewFront, 18 new series across Live, Digital Magazines and Original video programming as well as new advertising opportunities. The new series, along with other newly launched programming being highlighted from the Digital Magazine properties and the company’s current Live and Original […]

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How to detect Digital Display Ad Fraud

5:29 pm0 comments
How to detect Digital Display Ad Fraud

Ad fraud, the practice of falsifying site traffic counts or activities using deceptive tactics, is a top digital display advertising concern. A new eMarketer report, “Ad Fraud in Digital Display: The Scope of Fraud and Its Impact on Buyers and Sellers,” discusses several best practices beyond the adoption of a […]

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comScore Expands Industry Trust Solution for Media Sellers

4:19 am1 comment
comScore Expands Industry Trust Solution for Media Sellers

comScore has announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent metrics. This is the first stage of the global rollout of the comScore Industry Trust Initiative […]

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Will Facebook Finally Pass YouTube for Video Ads?

April 22, 2015 4:28 pm0 comments
Will Facebook Finally Pass YouTube for Video Ads?

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks studied and up from fewer than two-thirds who had done so in the past year. Despite usage intent rising 3.7 […]

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