TLC connects with thousands of millennials

March 4, 2016 1:46 pm0 comments
TLC connects with thousands of millennials

TLC celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list. From jumping off a cliff to starting a […]

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Pinterest’s main audience are women !

August 31, 2015 3:12 pm0 comments
Pinterest’s main audience are women !

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site’s main audience, with male internet users in the US avoiding the network en masse. Based on April […]

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Facebook Is Retailers’ Favorite Social Network

2:50 pm0 comments
Facebook Is Retailers’ Favorite Social Network

Retailers don’t appear to be holding back when it comes to ad investments in social media, reports eMarketer.com. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular. Social Media Sites for Which US Retailers Plan to Increase Ad Spending, June […]

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Social media ,search engine usage higher among mobile wallet users

August 10, 2015 5:14 pm0 comments
Social media ,search engine usage higher among mobile wallet users

eMarketer estimates that just 12.7 percent of US smartphone users will make proximity mobile payments this year by using a mobile device to pay for goods or services at the point of sale. That’s a tiny slice of a group that’s already more digitally advanced than the average internet user—not […]

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Retail Marketers in India Up Social Spend

August 4, 2015 1:13 am0 comments
Retail Marketers in India Up Social Spend

Social media marketing appears to be performing well for retailers in India, based on 2015 research conducted by the Retailers Association of India (RAI) and Octane Research among both online and offline-only retailers in the country,reports eMarketer. Across the total respondent pool, 74% said they were increasing spending on social […]

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Ireland boasts highest number of Snapchat Users !

July 28, 2015 4:46 pm0 comments
Ireland boasts highest number of Snapchat Users !

In Q1 2015 research by GlobalWebIndex, more than half of teen internet users in Ireland reported using Snapchat—higher penetration than any other country studied. While other analysis finds that usage is much lower among the general population, those who do have an account are frequent users. When May 2015 polling […]

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