Radio Mirchi is all set to take their listener to an audio journey across the mystical and magical city of Delhi through its new show ‘Dekho Dilli like Jassi’ (DDLJ). Every Thurdsay, RJ Jassi, the energetic and bubbly Dilli di Kudi will map out the city for its listeners in her true Mirchi style.
DDLJ will bring to life all that Delhi has to offer to the loyal listeners of the Radio Mirchi from the art, culture, community and food that Delhi truly stands for. It will be the first ever radio travel show of the city where RJ Jassiwill be taking the listeners on an undiscovered journey of their very own city ‘Dilli’.
Announcing the launch of the new show, Akash Banerjee, Associate VP – Regional Programming Head (North & East India) at Radio Mirchi “ We are very excited to add the new show ‘Dekhi Dilli like Jassi’ to our programming schedule. We have already received an amazing response from ourlisteners in the city. The show is aimed to increase the connect with the listeners not only through on-air shows but also via an on-ground engagement.”
Speaking on this RJ Jassi said, “I am a compulsive traveller. I have got so much love from the city that this is my way to give back to listener through this show. I willtake them to the places, which has rustic charm in Delhi in bustling streets of old Delhi. Week on week listeners of Radio Mirchi will be able to discover places which have historical mention and prominence.”