Kantar Media has launched an innovative new solution for advertising trading desks and ad networks that enables them to better meet the branding campaign requirements of advertisers. Called TGI Digital Planner, the solution facilitates the identification of the most appropriate target for an advertiser, using Kantar Media’s TGI insights into […]
Media monitoring and tracking has become a necessity for all businesses whether small or big. Media monitoring is playing...
comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media...
Kantar Media has announced that private marketplace inventory from bRealTime, the programmatic media division of CPXi,...
Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important Dayton: The latest research from TriComB2B, a B toB Magazine Top 150 agency, and the University of Dayton found that business-to-business (B2B) decision makers in the considered purchase process are twice as […]Read more ›
Are mothers the key demographic to reach to ensure a successful holiday shopping season for retailers? They might be. According to an October 2013 survey of mothers in the US and Canada conducted by Adroit Digital, mothers held a disproportionate amount of responsibility for gift-buying duties. The poll found that […]Read more ›
From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI). From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true […]Read more ›
Intro: Online advertising gurus are gung-ho about the double digit growth in the digital ad industry but the question on everybody’s mind is how to use viewability to buy media As more and more people across the world shift from computers and television to fancy tablets and brainy smartphones to […]Read more ›
More media buyers are putting online display and search money to ads served to consumers based on their previous digital behavior. Media-buying platform Chango found that in February 2013, over half of media buyers surveyed in the US, Canada and the UK planned to increase their investments in site, search […]Read more ›
Resumax is the first online service that instantly assesses the impact of a resume and scores it based on industry standards and provides detailed feedback and targeted improvements. New Delhi: TimesJobs.com has launched Resumax, a unique patent pending platform launched in technology partnership with VMock customized for the time-constrained jobseeker. […]Read more ›