Yahoo Mobile Developer Suite offers Analytics for Apple Watch

May 8, 2015 4:56 am0 comments
Yahoo Mobile Developer Suite offers Analytics for Apple Watch

Yahoo (NASDAQ: YHOO) announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Yahoo is committed to helping developers around the world understand their user behavior across all devices, including the new Apple Watch. Just weeks after the debut of the Apple Watch, Flurry Analytics has […]

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Short Pre-Roll Mobile advertising holds future in UK

May 1, 2015 5:32 pm0 comments
Short Pre-Roll Mobile advertising holds future in UK

eMarketer estimates that almost three-fifths of the UK population will own and use a smartphone at least monthly in 2015, while a further 50.3% will actively use a tablet device each month. Among these “installed bases,” large numbers will use their devices to view video—50.7% of smartphone users and 60.5% […]

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Mobile search leads digital ad formats in Canada

5:15 pm0 comments
Mobile search leads digital ad formats in Canada

Digital advertising accounts for more than one-third of total ad spending in Canada, eMarketer estimates, at CA$4.58 billion ($4.15 billion) annually. But despite spending all this cash, marketers vary a great deal in how they rate the effectiveness of key digital ad formats and channels, according to a new eMarketer […]

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Digital ad spending focused on desktops in India

April 24, 2015 3:43 am0 comments
Digital ad spending focused on desktops in India

Smartphone shipments in India are rising, but most phones sold in the country are still “dumb,” according to research from International Data Corporation (IDC). In Q4 2014, 35% of mobile phone shipments in India were smartphones. That was up from 28% earlier in the year. The Federation of Indian Chambers […]

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Facebook to earn 70% revenue from Mobile advertisements in 2015

April 17, 2015 4:56 pm0 comments
Facebook to earn 70% revenue from Mobile advertisements in 2015

There’s been plenty of buzz that Facebook Exchange (FBX) is dying, and recent research by Kinetic Social found that clickthrough rates (CTRs) for Facebook’s Website Custom Audiences (WCA) were dominating those on FBX. In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. […]

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Mobile ad spending continue to surge in Japan, South Korea

April 15, 2015 4:10 pm1 comment
courtesy:cnbc.com

Japan is one of Asia-Pacific’s more mature digital ad markets, but ad spending growth is still in double digits—at least for one more year, according to eMarketer’s latest estimates of paid media spending around the world. Advertisers in Japan will spend $9.70 billion on digital ads this year, and $37.06 […]

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