Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low. Attitudes Toward Mobile Marketing Among Digital Marketers in India, Sep 2015 (% of respondents) According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand […]
Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining...
With the majority of mcommerce occurring on mobile websites, retailers have turned their attention toward better optimizing...
Nearly half of marketers in Japan are not using retargeting for mobile efforts, according to September 2014 polling...
Yahoo (NASDAQ: YHOO) announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Yahoo is committed to helping developers around the world understand their user behavior across all devices, including the new Apple Watch. Just weeks after the debut of the Apple Watch, Flurry Analytics has […]Read more ›
eMarketer estimates that almost three-fifths of the UK population will own and use a smartphone at least monthly in 2015, while a further 50.3% will actively use a tablet device each month. Among these “installed bases,” large numbers will use their devices to view video—50.7% of smartphone users and 60.5% […]Read more ›
Digital advertising accounts for more than one-third of total ad spending in Canada, eMarketer estimates, at CA$4.58 billion ($4.15 billion) annually. But despite spending all this cash, marketers vary a great deal in how they rate the effectiveness of key digital ad formats and channels, according to a new eMarketer […]Read more ›
Smartphone shipments in India are rising, but most phones sold in the country are still “dumb,” according to research from International Data Corporation (IDC). In Q4 2014, 35% of mobile phone shipments in India were smartphones. That was up from 28% earlier in the year. The Federation of Indian Chambers […]Read more ›
There’s been plenty of buzz that Facebook Exchange (FBX) is dying, and recent research by Kinetic Social found that clickthrough rates (CTRs) for Facebook’s Website Custom Audiences (WCA) were dominating those on FBX. In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. […]Read more ›
Japan is one of Asia-Pacific’s more mature digital ad markets, but ad spending growth is still in double digits—at least for one more year, according to eMarketer’s latest estimates of paid media spending around the world. Advertisers in Japan will spend $9.70 billion on digital ads this year, and $37.06 […]Read more ›