Maxus India has launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience. The tool measures […]
Maxus in association with their specialist content arm Maxus ESP have recently partnered with award winning Michelin...
The travel industry in the UK, as most others, is well attuned to the ever-increasing influence of mobile. But there’s...
Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend...
Desktops and laptops saw their share drop from 41 percent to 24 percent, while mobile devices held relatively steady between Q1 2014 and Q1 2015, reports eMarketer. “The shift to the living room continues,” according to recent research from Hulu. The video-on-demand (VOD) service reported that between Q1 2014 and […]Read more ›
Meredith Corporation has announced that it has acquired Grocery Server, further expanding its digital shopper marketing capabilities. The Grocery Server platform uniquely combines hyperlocal targeting with an unparalleled network of CPG brands and grocery retail outlets to target consumers with time-sensitive, highly relevant, product offers at the exact moment they […]Read more ›
AskmeBazaar.com,India’s fastest growing online marketplace, today announced its strategic alliance with FlowerAura.com, an emerging flowers and cakes delivery service that has created innovations like same day delivery and midnight delivery. This alliance will help FlowerAura reach out to the 40 million monthly visits across the AskMe platform. AskmeBazaar now expands […]Read more ›
BBC World Service’s content in four languages is now available to users of a leading global news app for smartphones, tablets and wearables, News Republic. Thanks to a content syndication agreement between BBC World Service and News Republic, more than 12 million active users of the News Republic news app […]Read more ›
Bloomberg Business recorded its best traffic month ever in April, reaching 20.8 million unique visitors in the U.S. and surpassing WSJ.com for the first time. In addition, Bloomberg Business video audiences were larger than AOL Money and Finance for the first time with video unique visitors up 206 percent year-over-year. […]Read more ›
The New York Times and Financial Times today announced a new, first-of-its-kind program available to U.S. hotels to provide their guests with unlimited access to NYTimes.com and FT.com on any device connected to the hotel’s network. The program offers hotels a chance to purchase their own branded web portal that […]Read more ›