Maruti Suzuki launches campaign on Safety

May 6, 2016 3:22 pm0 comments
Maruti Suzuki launches campaign on Safety

As part of its efforts in the same direction, Maruti Suzuki has come out with its latest communication campaign on road safety - a series of 8 films that take on the challenge of positively impacting people’s attitude towards road safety. The films are not so much about educating road […]

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Mobile marketing catching up in India

March 4, 2016 2:46 pm0 comments
Mobile marketing catching up in India

Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low. Attitudes Toward Mobile Marketing Among Digital Marketers in India, Sep 2015 (% of respondents) According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand […]

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New TVS campaign recognises the mantra of Indian Man

2:19 pm0 comments
New TVS campaign recognises the mantra of Indian Man

TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It […]

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Percept ICE executes Arjun Awards 2015

September 2, 2015 4:00 pm0 comments
Percept ICE executes Arjun Awards 2015

Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015. The award function was held at the Sahara Star hotel in Mumbai on 14 August, 2015. The Arjun Awards program was a first not only for BSLI but also across the […]

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Tata Sky launches new Digital Campaign

August 31, 2015 2:14 pm0 comments
Tata Sky launches new Digital Campaign

Tata Sky, the innovative and technological pioneer of the Indian DTH industry has launched its first digital only campaign for its upcoming ‘Tata Sky+ Transfer’ set-top box. Launching today, the campaign features three teaser commercials followed by the main commercial which goes on-air from 1st September 2015. The campaign introduces […]

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Online Video boosts PC Internet Time in China

August 30, 2015 4:05 pm0 comments
Online Video boosts PC Internet Time in China

Online video is a major driver of time spent using the internet with desktop and laptop computers in China, according to data from iResearch Consulting Group. One-third of time spent online via PCs from home and work locations was spent watching video as of June 2015, the firm reported. Online […]

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