The New York Times Company today announced that it has acquired Fake Love, an integrated experience design agency that specializes in anchoring brands in contemporary culture via creative programs, live experiences and virtual and mixed reality. The acquisition was an all-cash transaction that closed on Aug. 11, 2016. Founded in […]
As the Official Airline Partner to UEFA EURO 2016 , Turkish Airlines announced the full details of its ‘Meet Europe’s...
As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases...
The Asian Customer Engagement Forum (ACEF) Awards that was held on April 29, saw Dentsu Aegis Network India bring home...
As part of its efforts in the same direction, Maruti Suzuki has come out with its latest communication campaign on road safety – a series of 8 films that take on the challenge of positively impacting people’s attitude towards road safety. The films are not so much about educating road […]Read more ›
Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low. Attitudes Toward Mobile Marketing Among Digital Marketers in India, Sep 2015 (% of respondents) According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand […]Read more ›
TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It […]Read more ›
Percept ICE, a company of Percept Limited, managed and executed the Birla Sun Life Insurance (BSLI) Arjun Awards 2015. The award function was held at the Sahara Star hotel in Mumbai on 14 August, 2015. The Arjun Awards program was a first not only for BSLI but also across the […]Read more ›
Tata Sky, the innovative and technological pioneer of the Indian DTH industry has launched its first digital only campaign for its upcoming ‘Tata Sky+ Transfer’ set-top box. Launching today, the campaign features three teaser commercials followed by the main commercial which goes on-air from 1st September 2015. The campaign introduces […]Read more ›
Online video is a major driver of time spent using the internet with desktop and laptop computers in China, according to data from iResearch Consulting Group. One-third of time spent online via PCs from home and work locations was spent watching video as of June 2015, the firm reported. Online […]Read more ›