Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry. Now, this is good news not just for the industry at large but also for the young job seeking community, for which, the sector has […]
Percept ICE, a company of Percept Limited, managed the on ground activation & provided innovative branding solutions...
Adda (Gossip) and Cha (Tea) are the two most indispensable elements when it comes to life in Kolkata. Therefore, Goodricke...
EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded...
Reach Mobile, the latest diversification of the 1 Billion USD Rashmi Group, has joined the Outdoor bandwagon with Posterscope India. Posterscope India, the out-of-home agency from the Dentsu Aegis Network that has been handling both national and global mobile handset clients, has reaped in its expertise to provide a holistic […]Read more ›
Mumbai outdoor media giant Global Advertisers has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. The campaign, which focuses on the country’s Spanish heritage as well as its Incan roots, aims to attract Indian tourists who are making international trips in rising numbers year after year. […]Read more ›
A report surveying the hoarding industry across the world by the British Broadcasting Corporation confirms that Global Advertisers owns India’s most expensive hoarding site in Bandra. The report filed by BBC’s Tom Heyden surveys the biggest, best and most expensive hoardings across cities like Tokyo, New York, Shanghai and Mumbai. […]Read more ›
There is a glut in retail and other market segments and real estate. Establishments are finding it difficult to advertise due to lack of cash flow. To cater to the sectors, Global Advertisers, the leader in outdoor innovation in India, has announced that their prime location hoardings are now available […]Read more ›
Posterscope, the globally leading out-of-home (OOH) communications group,launches its new tool Prism Creativeacross Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better. This tool, now available to Posterscope […]Read more ›
Global Advertisers, the leader in innovative outdoor media solutions, has been declared as one of the top 100 SMEs of India. The award, which is in its second edition, attracted 63,819 nominations across the country.Sanjeev Gupta, MD, Global, Advertisers, accepted the award at a function held at ITC Maratha Hotel, […]Read more ›