Articles by: Swati Arya

Line to total 50 M users in Japan this year

July 25, 2017 3:00 pm10 comments
Line to total 50 M users in Japan this year

The messaging app Line was created in response to the 2011 Tohoku earthquake in Japan that took down more traditional means of communication for extended periods of time. The app—developed by NHN Japan, a subsidiary of South Korean internet company Naver—was used specifically for people to contact family and friends […]

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US TV ad spending is growing quickly

July 17, 2017 1:39 pm0 comments
Original Digital Videos to compete TV for advertising

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable […]

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BBC Academy ,Metropolitan College expand UK Wide

August 12, 2016 5:22 pm0 comments
BBC Academy ,Metropolitan College expand UK Wide

The BBC Academy, Metropolitan College Belfast and Accenture are expanding upon the UK wide BBC Make it Digital Traineeship to take it to Northern Ireland. The course offers a mix of BBC-designed classroom training, and a work placement with a local employer, helping young people work towards gaining an apprenticeship, […]

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Maxus launches Taiwanese Division

July 15, 2016 4:41 pm8 comments
Maxus launches Taiwanese Division

Media agency Maxus recently announced the opening of its Taiwanese division, Maxus Taiwan, which will be based in Taipei. The new offering will operate with Nicky Huang, joining as the business director. Huang joins with more than 15 years’ experience in the industry, having previously worked with big names such […]

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News Corp,ICFJ to Support Fellowships at The Wall Street Journal for Indian Journalists

May 27, 2016 4:30 am0 comments

News Corp is partnering with the International Center for Journalists (ICFJ) for the third annual News Corp Media Fellowship to open its newsrooms and resources to international reporters and editors for an immersive, hands-on experience. This time the program will bring two journalists from India to The Wall Street Journal […]

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Housejoy campaign breaks the ‘stereotype’

May 23, 2016 5:11 pm0 comments
Housejoy campaign breaks the ‘stereotype’

As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen […]

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Canon India celebrates the first anniversary

3:42 pm0 comments
Canon India celebrates the first anniversary

Canon India celebrated the first anniversary of adoption of Karanjoti Village at Thane district in Mumbai, Maharashtra, recently. This is yet another milestone in Canon India’s flagship programme ‘Adopt a Village’. Canon India has so far adopted 4 villages in the country; Ferozepur Namak in Haryana, Maharaja Katte in Bangalore, […]

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APN,Fairfax New Zealand exploring merger

May 21, 2016 6:06 am0 comments
APN,Fairfax New Zealand exploring merger

Fairfax Media Limited and APN News & Media Limited have announced that they are in exclusive discussions to explore a merger between APN’s New Zealand business (NZME) and Fairfax New Zealand. If completed, the combined company will be a leading New Zealand media business, offering depth of news, sport and […]

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Bajaj V and Leo Burnett launch Sons of Vikrant

May 6, 2016 3:14 pm0 comments

Leo Burnett and Bajaj V recently unveiled #SonsofVikrant, an inspiring documentary that brings together untold stories of valour, respect and pride – shared by the war veterans, who served aboard the invincible INS Vikrant, India’s first aircraft carrier. The screening of the documentary took place at a tribute gala in […]

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SBS to launch new 24 hour Arabic radio channel

March 5, 2016 4:05 am0 comments
SBS to launch new 24 hour Arabic radio channel

On 7 March 2016, SBS will launch SBS Arabic24, a 24/7 digital radio channel and online hub delivering the latest Australian and international news, information and analysis to Arabic-speaking Australians. SBS Managing Director Michael Ebeid said: “SBS Arabic24 delivers on our commitment to provide balanced and impartial news and information […]

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