Regulation can derail Facebook revenue growth in Europe:eMarketer

June 23, 2015 1:30 am0 comments
Regulation can derail Facebook revenue growth in Europe:eMarketer

Usage trends and advertiser attitudes are favourable toward Facebook in Western Europe, according to a new eMarketer report, “Facebook Ad Spending Outside North America: Trends for 2015 and Beyond,” a comprehensive look at Facebook’s global ad business. Every European agency executive interviewed by eMarketer for the report said client ad […]

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Australia’s largest local social network secures additional funding

May 29, 2015 5:18 am0 comments
Australia’s largest local social network secures additional funding

Nabo (nabo.com.au), Australia’s largest local social network, has announced the successful completion of an additional round of funding from investors Seven West Media and Reinventure, an independent venture capital firm backed by Westpac. Nabo connects residents, community organisations and community groups online with others in their local area. The network […]

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US set to add more Mother Social Network users

May 19, 2015 4:42 pm0 comments
US set to add more Mother Social Network users

eMarketer estimates that there will be 29.7 million US mother social network users this year, equating to 86.1% of adult female internet users with children under 18 in the household. Nearly nine in 10 mothers in this group, or 26.7 million people, will be Facebook users. Based on a recent […]

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More Females watch Facebook videos than males !

May 11, 2015 2:48 pm0 comments
More Females watch Facebook videos than males !

This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population, eMarketer estimates. Where are the females in that group finding their entertainment? Facebook is the spot, based on recent research. In […]

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Australia Boasts Highest Mobile Facebook User Penetration in APAC

May 6, 2015 5:56 pm0 comments
Australia Boasts Highest Mobile Facebook User Penetration in APAC

The mobile phone Facebook audience is reaching a plateau in Australia, according to eMarketer’s latest estimates of mobile phone internet usage and behaviors around the world. eMarketer forecasts that the number of people who use Facebook on their mobile phones will rise just 4.0% in Australia this year, after several […]

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Twitter growing rapidly in India,double digit growth by 2018

May 4, 2015 5:18 pm0 comments
Twitter growing rapidly in India,double digit growth by 2018

Japan is home to Asia-Pacific’s largest Twitter population, according to eMarketer’s latest estimates of social network usage around the world. This year, 23.9 million people in Japan will use Twitter at least monthly—which translates to about 29% of the total Twitter market in the region. By 2019, the end of […]

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China’s Mobile Social Networking population to surpass US Population this year

May 1, 2015 5:28 am0 comments
Image Courtesy:www.yourstory.com

This year, the mobile phone social networking population of China will surpass the total population of the US, climbing 11.6% to reach 335.9 million, according to eMarketer’s latest estimates of mobile internet usage and activities around the world,reports eMarketer.com. Double-digit growth in the number of people in the country who […]

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Social Media logins : Facebook claims a lion’s share

April 27, 2015 5:28 pm0 comments
Social Media logins : Facebook claims a lion’s share

Is there anywhere Facebook doesn’t rule? According to recent data from Gigya, the social network expanded its share of social logins worldwide during Q1 2015, when it accounted for 63% of the total, reports eMarketer.com Google+ was the only other social network that “has maintained a sizable share of logins,” […]

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Instagram second most popular Social Media platform among teens

April 20, 2015 2:09 pm0 comments
Instagram second most popular Social Media platform among teens

There’s still plenty of room for Instagram adoption among companies. Based on recent research by GfK for Pew Research Center, the platform presents brands with a good channel on which to reach teens. The study found that 52% of US teen internet users used Instagram—the second most popular social media […]

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Facebook dominates Social Media users in Netherlands

April 13, 2015 3:06 pm0 comments
Facebook dominates Social Media users in Netherlands

Ever since local platform Hyves shut down its social networking operations in October 2013, the social media landscape in the Netherlands has been dominated by Facebook, reports eMarketer.com Recent research by Newcom Research & Consultancy found that Facebook had over 9 million users—and no other social network even came close. […]

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