Times Internet to launch Adtech

March 18, 2014 4:22 pm0 comments
Times Internet to launch Adtech

Times Internet has announced the launch of a new product in Ad Technology space called Adtech . It’s a new Ad technology which is currently available only in US with Google & Facebook. Adtech endeavors  to increase intelligence behind ad targeting & delivery. It is India’s first fully automated homegrown […]

Read more ›

Display to surpass search advertising in 2015

February 18, 2014 5:47 pm0 comments
Display  to surpass search advertising in 2015

eMarketer estimates that this year, US spending on digital display ads will grow faster than any other format as companies in the digital display advertising ecosystem seek to further prove display a compelling storytelling medium for brands. Investments will hit $21.18 billion to claim 44.0% of all digital advertising—the second-largest […]

Read more ›

Asia-Pacific to become world’s second largest digital ad market by 2017

September 26, 2013 5:23 pm0 comments
Asia-Pacific to become world’s second largest digital ad market by 2017

Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. […]

Read more ›

Women watch more video ads than men !

September 20, 2013 4:59 pm0 comments
Women watch more video ads than men !

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers. In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions […]

Read more ›

Google’s Product Listing Ads getting significant attention from marketers

September 6, 2013 6:46 pm0 comments
Google’s Product Listing Ads getting significant attention from marketers

Google’s Product Listing Ads (PLAs), which are enhanced search ads that include features such as price and image, received significant attention from marketers during the 2012 holiday season, according to a Marin Software study of advertisers who had made paid search buys through the Marin platform. However, since December 2012, […]

Read more ›

Digital Magazines attracting advertisers

June 7, 2013 3:39 am0 comments
Digital Magazines attracting advertisers

As  the readers take up digital magazine editions, publishers are getting advertisers to follow them online, reports eMarketer. The Publishers Information Bureau (PIB), along with Kantar Media, looked at 58 magazine titles in the US and found that between Q1 2012 and Q1 2013, the number of ad units in […]

Read more ›

Social advertisers prefer branded pages to promote brands

May 25, 2013 4:46 am0 comments
Social advertisers prefer branded pages to promote brands

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative. A much smaller group—35%—were interested in targeting several niche audiences, a sign that advertisers may be writing off some of the potential benefits of ad targeting […]

Read more ›

Smartphone video viewers to touch 87 million mark in 2014

May 13, 2013 4:37 am0 comments
Smartphone video viewers to touch  87 million mark in 2014

Mobile video advertising serves several potential objectives and offers a number of possible benefits for marketers, including: It cuts through the clutter. “Multitasking is the enemy of branding. The requirements for branding include full-screen, immersive content,” said Ujjal Kohli, CEO at Rhythm NewMedia. “The stunning thing about tablets and smartphones […]

Read more ›

Most annoying ad campaigns can turn off customers

April 27, 2013 8:27 am0 comments
Most annoying ad campaigns can turn off customers

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result. Six out of 10 were content to unsubscribe from future emails, while another 45% indicated that they would simply ignore new email messages from offending […]

Read more ›

Social media,video ads leap by 71 percent in India : eMarketer

April 24, 2013 5:41 am0 comments
Social media,video ads leap by 71 percent in India : eMarketer

India’s internet user population is set to grow by over 30% this year to reach 161.6 million individuals, according to eMarketer estimates, and projected to cross the 200 million mark in 2014. As more consumers head online, ad spending on digital formats is rising alongside. The Internet & Mobile Association […]

Read more ›