Yahoo Launches New Video Ad Formats

April 22, 2015 4:16 pm0 comments
Yahoo Launches New Video Ad Formats

Yahoo has announced two new video advertising products: native video and video app install ads. “Today more than ever, consumers are showing they love engaging with digital video across all their devices,” said Prashant Fuloria, SVP of Advertising Products. “At Yahoo, we believe that ads should be as delightful and […]

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India to spend Less than $1 billion on digital advertising in 2015

April 9, 2015 4:56 pm0 comments
India to spend Less than $1 billion on digital advertising in 2015

India is the second most populous country on earth, but total media ad spending in the country only amounts to 1.1% of the global total, based on eMarketer’s latest forecast of ad spending worldwide. This year, ad spending will rise 8.0% in India to just $6.60 billion. By 2019, advertisers […]

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Google to pocket half of Search Ad money in 2015

March 31, 2015 3:57 pm0 comments
Google to pocket half of Search Ad money in 2015

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending […]

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Retailer Advertising boosts sales in 2014

March 18, 2015 3:57 am0 comments
Retailer Advertising boosts sales in 2014

Retailer participation in Free Standing Insert (FSI) coupon events and digital coupons distributed on retailer websites benefitted from double-digit increases in 2014 versus 2013, up 11.8 percent and 16.5 percent respectively. During this same period, retailer feature ad pages increased 4.2 percent while overall retailer advertising among Consumer Packaged Goods […]

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Baidu set to grab one-third digital ad revenues

February 10, 2015 4:06 pm0 comments
Baidu set to grab one-third digital ad revenues

Based on eMarketer’s December 2014 estimates of ad revenues at major publishers around the world, Baidu took in 4.68% of worldwide digital ad revenues last year,reports emarketer.com That was up from 3.74 percent of the market in 2013—and the second-highest gain of any company except Facebook. That gain in share […]

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India, Indo lag behind in Digital Ad Spend

December 18, 2014 4:54 pm0 comments
India, Indo lag behind in Digital Ad Spend

Digital and mobile media spending still account for a small share of paid ad spending in two of Asia-Pacific’s largest and fastest-growing markets, India and Indonesia, according to eMarketer’s latest estimates of ad spending around the world, reports eMarketer.com In India, the second-largest country in the world and a developing […]

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Allied Media bags the digital mandate for Phive Rivers

August 4, 2014 6:19 pm0 comments
Allied Media bags the digital mandate for Phive Rivers

Percept’s Allied Media bags the digital mandate for the International fashion brand – Phive Rivers. Phive Rivers, a premium fashion brand for bags which recently awarded their brand business to Hakuhodo Percept, has also signed up with Allied Media as its media agency of record (AOR). This mandate covers mainline […]

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Asia-Pacific to witness 17.9 pc rise in digital advertising this year

July 17, 2014 5:28 pm0 comments
Asia-Pacific to witness 17.9 pc rise in digital advertising  this year

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]

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Facebook’s New Focus Changes the Game for Brand Advertisers

June 20, 2014 6:47 am0 comments
Facebook’s New Focus Changes the Game for Brand Advertisers

Facebook’s recent focus on direct-response advertising is leaving fewer options for marketers with branding goals, according to a new eMarketer report, “Facebook Advertising: Next Steps for Brand Advertisers.” Not so long ago, the common belief was that Facebook—and social media in general—would be best suited for building awareness and engagement, […]

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India’s Digital ad spend reaches seven percent

April 14, 2014 5:31 pm0 comments
India’s Digital ad spend reaches seven percent

India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In  a Media sector report titled “India: Ad-vert > Ad-word – Digital yet to come of age,” IIFL states that digital media is eating ad space with the other traditional forms of […]

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