ParentCircle announces new Brand strategy

June 23, 2015 1:35 am0 comments

ParentCircle has ropes in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties inanticipation of its upcoming release of new products and platform. Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications […]

Read more ›

Saatchi & Saatchi celebrating ‘New Directors’ Showcase’ Silver jubilee

June 8, 2015 2:47 pm0 comments
Saatchi & Saatchi celebrating  ‘New Directors’ Showcase’ Silver jubilee

The countdown to the 25th edition of the Saatchi & Saatchi New Directors’ Showcase (NDS) at Cannes Lions International Festival of Creativity has begun.  This year at the Palais des Festival, Saatchi & Saatchi will celebrate a quarter century of highlighting new directing talent and providing young directors with a […]

Read more ›

Aeolus names Grasshoppers as Agency of Record

1:59 pm0 comments
Aeolus names Grasshoppers as Agency of Record

Aeolus Tyres, arm of a Fortune 500 company and a global tyre-manufacturing giant, has appointed Grasshoppers as its creative agency to spearhead the brand’s communication and branding activities in India. Aeolus brand is looking to aggressively launch its high-performance PCR (Passenger Car Radial) range of tyres in India. Aeolus tyres […]

Read more ›

Instagram Ramps Up Its Advertising Offer

3:30 am0 comments
Instagram Ramps Up Its Advertising Offer

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint. With over 300 million active monthly users, Instagram’s initial limited foray into advertising hasn’t slowed down its popularity […]

Read more ›

Dentsu Aegis Network expands its Executive Council

June 4, 2015 5:22 pm0 comments
Dentsu Aegis Network expands its Executive Council

Keeping in line with its unique principle of One P&L, Dentsu Aegis Network has announced the formation of an expanded Executive Council to drive the group’s business in India. The Executive Council comprise leaders of all the Dentsu Aegis Network companies and heads of key functions. This gives Dentsu Aegis […]

Read more ›

UK names Precise as AOR for media monitoring

3:16 am0 comments
UK names Precise as AOR for media monitoring

Precise, a Kantar Media company, appointed to new Government roster for media monitoring, evaluation and social media Precise, a Kantar Media company, has been appointed to the new Crown Commercial Service roster agreement (framework) to provide media monitoring, evaluation and social media services to the UK Government and public sector […]

Read more ›

Meredith Named third-Largest Global Licensor again

May 27, 2015 4:08 pm0 comments
Meredith Named third-Largest Global Licensor again

Meredith Corporation , the leading media and marketing company serving more than 100 million American women and 60 percent of U.S. millennial women, has been named the third-largest global licensor by License!Global magazine for a second consecutive year. The ranking is based on the retail sales of goods and services […]

Read more ›

Always to acquire integrated marketing company 3ree

May 26, 2015 4:20 am0 comments
Always to acquire integrated marketing company 3ree

WPP announces that Always Marketing Services, China’s leading field and shopper marketing company, has agreed to acquire 3ree, an integrated marketing company based in Singapore. Founded in 2010 by Tan Li Li and Isabel Cheong, 3ree offers event management, sourcing and production of marketing premiums, project management for exhibitions and […]

Read more ›

GroupM launches new brand to Expands in Sports Sponsorships

May 20, 2015 1:17 am0 comments
GroupM launches new brand to Expands in Sports Sponsorships

GroupM, the world’s leading media investment management company, has announced it is expanding its sports and entertainment offering under a new global agency brand, ESP. ESP is made up of two separate businesses: ESP Properties and ESP Brands. Both businesses will be part of WPP’s media investment management company GroupM, […]

Read more ›

ZenithOptimedia acquires B2B Group

May 19, 2015 12:57 am0 comments
ZenithOptimedia acquires B2B Group

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced  the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be aligned with Performics, ZenithOptmedia’s global performance marketing network. Based in Prague and Bratislava, the B2B Group was founded in 2000 and has specialised in online marketing […]

Read more ›