The Top 5 Rules of Social Media Etiquette

Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood.

Even as social evolves as a marketing tool, the fact remains that its primary purpose is for sharing information that educates, inspires, or entertains, and provides context for meaningful dialogue.

The following 5 rules of social media etiquette will help you attract and build relationships with the followers that mean the most to your business:

• Focus the majority of your posts on genuine engagement with customers by replying to posts or tweets, reposting or retweeting, and answering questions.

• Do not use automated services for replies or direct messages. These limit engagement with customers and are viewed as spam.

• Be authentic to your brand personality while maintaining professionalism and common courtesy.

• Share quality information that your audience cares about and will build your credibility.

• Be dependable to your followers by maintaining a consistent presence Photo.