Tesco names MediaCom as agency of record

May 19, 2015 12:39 am0 comments
Tesco names MediaCom as agency of record

MediaCom has been appointed by Tesco to run their media planning and buying account after a pitch involving their incumbent, Initiative and Publicis Groupe media agency ZenithOptimedia. Initiative had previously held the account for 20 years. The appointment will cover media planning and buying across all Tesco brands including Tesco […]

Read more ›

Reuters launches Reuters Live Service Plus

May 16, 2015 12:08 pm0 comments
Reuters launches  Reuters Live Service Plus

Reuters, the world’s largest international multimedia news provider,has announced the launch of Reuters Live Service PLUS – becoming the first news organisation to offer up to four simultaneous live feeds to clients. Reuters Live Service Plus allows Reuters television clients who take up the service to access three additional live […]

Read more ›

Dieste assumes AOR role for Borden Dairy Company

May 13, 2015 4:03 am0 comments
Dieste assumes AOR role for Borden Dairy Company

Borden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets. According to LALA’s Director of Marketing, Desiree Johnson, […]

Read more ›

Isobar wins JK Tyres’ digital mandate

May 7, 2015 7:25 pm0 comments
Isobar wins JK Tyres’ digital mandate

JK Tyres has appointed Isobar, the global full service digital agency from the Dentsu Aegis Network, as their digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch. Sharing his thoughts on the association, Amitabh Prasad, General Manager- Marketing JK Tyre & Industries […]

Read more ›

comScore Acquires analytics firm Proximic

May 6, 2015 5:02 am0 comments
comScore Acquires analytics firm Proximic

comScore (NASDAQ: SCOR) has announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising  for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities across comScore’s products, […]

Read more ›

Publicis Wins MakeMyTrip Account

April 20, 2015 2:57 pm0 comments
Publicis Wins MakeMyTrip Account

India’s leading travel portal, MakeMyTrip has awarded its creative mandate to Publicis Communications. The pitching process was intense and a total of 9 agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the process. Welcoming Publicis on board, Saujanya Shrivastava, Chief Marketing […]

Read more ›

Dentsu Aegis Network acquires abaGada

1:22 pm0 comments
Dentsu Aegis Network acquires abaGada

Dentsu Aegis Network today announces the acquisition of abaGada Internet Ltd (abaGada) – a fast growing digital performance marketing agency in Israel. abaGada will become part of Dentsu Aegis Network and transition towards operating as iProspect – Dentsu Aegis Network’s global digital performance agency. The acquisition establishes iProspect’s network in […]

Read more ›

FabFurnish.com ropes in Lowe Lintas

April 15, 2015 5:04 pm0 comments
FabFurnish.com ropes in Lowe Lintas

To recreate its former success, FabFurnish.com has signed up Lowe Lintas, based in the capital city, as the advertising agency of choice. The agency was appointed on the basis of its track record of having worked on a variety of brands in the e-commerce spectrum and a clear demonstration of […]

Read more ›

Marching Ants Bag Creative Duties for Imagica

April 9, 2015 6:37 pm0 comments
Marching Ants Bag Creative Duties for Imagica

Marching Ants has bagged the creative duties for Adlabs Entertainment’s Imagica, Aquamagica and Novotel Imagica. Leo Burnett was the incumbent agency on the account. Confirming the win, Joy Ghoshal, Director of Marketing and Creative Concepts, Marching Ants, said, “We are extremely proud to be associated with all the Adlabs brands. […]

Read more ›

Carat bags Popees Baby Care’s Media duties

April 8, 2015 4:56 pm0 comments
Carat bags Popees Baby Care’s Media duties

Carat, the independent media communications specialist from the Dentsu Aegis Network, is surely on a winning spree. After adding the likes of Sony India, Dixcy Scott and Garuda Foods to its client kitty just last week, Carat has bagged one more media account to boost its client roster. The agency […]

Read more ›