IIFA media coverage generates 13.2 billion impressions

June 3, 2014 5:21 pm0 comments
IIFA media coverage generates 13.2 billion impressions

The International Indian Film Academy’s (IIFA) 15th Annual Weekend and Awards generated an estimated $26.4 million in total visitor spending, giving an immediate financial boost to Hillsborough County and making a positive, long-term impact on the destination’s brand. The multi-day event attracted an estimated 30,000 visitors who generated $19.9 million […]

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BBC’s show Hard Talk turns spotlight on India

January 23, 2014 5:00 pm0 comments
BBC’s show Hard Talk turns spotlight on India

New Delhi: BBC World News flagship interview programme HARDtalk puts India in the spotlight next week as it airs three interviews exploring the country’s political, economic and social issues. Presenter Stephen Sackur interviewed the Finance Minister Palaniappan Chidambaram, the Chief Minister of Jammu and Kashmir Omar Abdullah and women’s rights […]

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Star World rules the English GEC roost with a stupendous hike in ratings!

December 12, 2013 1:53 pm0 comments
Star World rules the English GEC roost with a stupendous hike in ratings!

New Delhi:Star World continues to dominate the English GEC category and the Star English Network (SW, FX and Fox Crime) has 48% market share in latest 4 weeks where the Star channels are blazing all guns on the ratings front. Nine out of the top 10 shows of the current […]

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Zee TV’s new show Buddha claims 1.5 m viwers

October 3, 2013 6:06 pm0 comments
Zee TV’s new show Buddha claims 1.5 m viwers

Enticing the audiences with a refreshing concept, the new TV show ‘Buddha’ on Zee TV  has brought the legend of Prince Siddhartha, straight from history books to life. People are loving it. Saturated with the never-ending tales of saas-bahu sagas, the audience has embraced the show based on the life […]

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IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

July 25, 2013 6:18 pm0 comments
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

New Delhi: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement. The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth […]

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Bloomberg TV India Terminates TAM Services

June 17, 2013 6:01 pm0 comments
Bloomberg TV India Terminates TAM Services

New Delhi: Bloomberg TV India, the nation’s premier English business news channel today announced that they have terminated the services of TAM with immediate effect. The channel has also asked TAM to stop reporting its viewership numbers. Sriram Kilambi, President – Bloomberg TV India speaking about the termination said, “There […]

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