India’s premium broking and wealth management house, Angel Broking, has appointed Metigon Enterprises as its Agency on Record for Public Relations functions. Angel Broking, that has the largest retail investor base in the broking market in India, chose Metigon following a competitive, multi-agency pitch contested by top PR agencies of the country.
With the acquisition of the Angel Broking account, three-year old Metigon Enterprises has added another marquee account in its BFSI (Banking, Financial Services and Insurance) portfolio, which includes clients like HDFC ERGO General Insurance Company and MunichRe, and the COAI, Fortis Hospitals, KBL, Praj Industries, JBM Auto and Swipe Technologies outside the BFSI vertical.
Metigon’s public relations services offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.
Angel Broking, under Chairman and Managing Director Mr Dinesh Thakkar, and Managing Director Mr Lalit Thakkar, has emerged as a leading broking house with nationwide presence though its 17 Regional Hubs and 108 branch offices from its humble beginnings in late ‘90s. Today, Angel Broking boasts of 8,600-plus registered sub-brokers, 3,400+ direct employees and 8 lakh-plus customers for its broking services across asset classes including equities, derivatives, commodities and currencies.
Angel Broking has the largest number of sub-brokers registered on the National Stock Exchange, the country’s top stock exchange. It is one of the largest volume drivers on BSE with the largest number of trading terminals. In 2007, Angel Broking became IFC’s (International Finance Corporation) first ever investment in Equity Broking and Wealth Management Space. The same faith is shown in Angel Broking’s winning a number of accolades over the years, including the ‘Major Volume Driver’ (Retail) trophy by the BSE for 10 consecutive years from 2005 to 2014.