Videology , a leading software provider for converged TV and video advertising, found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest benefactor. According to an analysis of Videology’s platform usage in the first quarter, the total number of campaigns delivered […]

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers. In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions […]