AdPeople’s TV spot for the Austin-based Center for Child Protection won “Ad of the Week” from The Drum, Europe’s largest marketing media and advertising publication, beating out 14 other U.S. agencies.
Each week, The Drum showcases recent creative work from the U.S., Canada, Mexico, and South America and feature ads for well-known brands and agencies. The winner is decided by the audience.
The spot is part of a pro-bono campaign to help the Austin-based Center for Child Protection raise awareness about the importance of spotting the signs of child abuse. While the Center was able to help more than 1,900 cases referred to them in 2014, they estimate that only 38 percent of children actually report these types of crimes. Acknowledging that kids won’t just raise their hand and say, “Excuse me. I’m getting abused,” the campaign proceeds to ask: but what if they did?
The Drum reports, “The Center for Child Protection has released a powerful spot that encourages parents to learn how to recognize signs of abuse in their kids.” The article continues, “Created by AdPeople Worldwide, the spot has been voted by US Creative Department readers as Ad of the Week.”
AdPeople Worldwide is a global advertising agency network that operates in a digital world. AdPeople creates brand stories that come to life through customer-centric content, delivered with relevant marketing technology platforms in over 70 markets.