During April 2015, the category recorded more than 1.1 million additional unique audience from the same period 12 months earlier, representing a growth of almost 25%. During that time, sites including smh.com.au’s business pages (+346,000 unique audience), Forbes (+228,000 unique audience) and news.com.au’s business pages (+204,000 unique audience) gained the most audience by volume.
John Price, a Director in Nielsen’s Media Industry Group, said that audience growth in the category had outperformed many others and was indicative of consumer interest in the sector:
“With 7% more people engaging with financial news and information content since March 2015, and an additional 25% since April 2014, there is a growing appetite for consumers to be informed about the financial and economic conditions impacting their lives.”
Additionally, with AFL season kicking off during April 2015, Telstra Media’s AFL sites topped a unique audience of more than two million. Their audience spent an average of 1 hour and 16 minutes per person engaging with the site, while consuming more than 24 minutes of video content.
Within the Current Events & Global News sub-category, news.com.au retained top spot in the rankings, with one of the closest results between 1st and 2nd place in recent history. The site reached more than 21% of the online Australian population, with smh.com.au only marginally behind .
TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS
|Name||Unique Audience (000)||Page Views Per Person||Sessions Per Person||Time Per Person (hh:mm:ss)|
|ABC News Websites||3,007||26||8.41||00:36:56|
|ninemsn News Websites||2,745||22||9.61||00:42:36|
|Daily Mail Australia||2,524||23||7.90||01:06:28|
|Yahoo!7 News Websites||2,012||19||8.16||00:26:16|
|The Daily Telegraph||1,994||18||8.22||00:42:59|
Source: Nielsen Online Ratings, Hybrid data April, 2015