MSLGROUP has announced a series of recent new business wins for April and May 2014. MCX, PNB Metlife Insurance, and Steelcase have all chosen MSLGROUP as their partner for strategic advisory and creative unbound communications and engagement solutions in India.
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management.
Commenting on the new business wins, Mr. Jaideep Shergill, CEO India, MSLGROUP, said: “With rapidly evolving media landscape and emergence of new media tools, especially in India, clients require consultancy firms to add value to brands through selecting ways of engagement which are not only ‘now’ but also ‘next’. This makes agencies like MSLGROUP more relevant than ever, and these wins clearly show that more and more clients trust us to help them stay ahead of this ever-changing landscape to provide real impact on their business.”
MCX is India’s first and largest commodity exchange in India. The company has entrusted MSLGROUP with strategic advisory for corporate reputation management encompassing influencer engagement, crisis communication and corporate responsibility responsibilities.
PNB MetLife brings together the financial strength of one of the world’s leading life insurance providers, MetLife, Inc., and the credibility and reliability of Punjab National Bank, one of India’s oldest and leading nationalized banks. MSLGROUP has been assigned the duties for developing and implementing an integrated marketing program, as well as providing strategic consultancy when required.
Steelcase is a global leader in the office furniture industry, which helps to create great experiences for the world’s leading organizations. MSLGROUP is working closely with Steelcase to provide creative solutions with an integrated communications approach. Being a technology leader and pioneer in innovations, MSLGROUP in India is helping Steelcase to raise awareness through traditional media relations, social media and influencer outreach.