Sydney: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet properties and ad networks in Australia from its comScore Media Metrix service.
The study found that Microsoft Sites and Google Sites both reached more than 92 percent of Internet users in June, while Facebook.com ranked as the third largest web property in the market reaching three of four online users. Among ad networks, Google Ad Network ranked as the largest entity reaching 12.3 million visitors (90 percent of the entire online population in Australia), followed by Adconion Media Group (66.7 percent reach) and ValueClick Networks (54.2 percent reach).
In June 2011, more than 13.6 million people age 15 and older accessed the Internet from a home or work location in Australia. Microsoft Sites led as the most-visited online property with 12.7 million visitors, representing 92.8 percent of the entire online population. Google Sites closely followed with 12.6 million visitors (92.3 percent), while Facebook.com eclipsed 10 million visitors.
Local property News Interactive Pty Limited, which includes sites such as Dailytelegraph.com.au, News.com.au and TheAustralian.com.au, reached 4.3 million visitors, while Telstra Corporation Limited reached 4.2 million visitors and Fairfax Media saw more than 3.5 million visitors during the month.
In Australia, Google Ad Network led as the top Internet ad network for the month of June reaching 12.3 million visitors, or 90 percent of the entire Australian online population. Adconion Media Group ranked second with 9.1 million visitors (66.7 percent reach), followed by ValueClick Networks with 7.4 million visitors (54.2 percent reach). Tribal Fusion reached 50 percent of the online population, while Digital Networks Sales secured the #5 position with more than 5.6 million visitors (41.3 percent).
“Ad networks continue to be a powerful mechanism for reaching a significant portion of the web population,” said Amy Weinberger, comScore vice president for Australia and New Zealand. “Though content in the digital media environment tends to be more fragmented than other media channels, ad networks enable marketers to deliver advertising both efficiently and at scale to their desired target audiences.”