Consumers continue to adopt digital bargain-hunting behavior

April 29, 2013 5:44 pm0 comments
Consumers continue to adopt digital bargain-hunting behavior

As smartphone penetration widens—people who use digital coupons will increasingly tend to be users of mobile coupons as well. eMarketer estimates that nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 […]

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Apps reaching more consumers via smartphone devices than tablet

5:31 pm0 comments
Apps reaching more consumers via smartphone devices than tablet

Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media. The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data […]

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Mobile making big impact on retail sector

April 3, 2013 2:46 am0 comments
Mobile making big impact on retail sector

Mobile is having a major impact on the retail sector, as consumers use their smart devices to research and buy at home and in-store. The consumer packaged goods (CPG) industry, in particular, is responding by creating mobile apps, which give users more information on products, and often provide added features, […]

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Mobile video content becoming short and social !

February 10, 2013 6:00 am0 comments
Mobile video content becoming short and social !

If Twitter-launched video app Vine is any indication, mobile video content seems to be moving in the direction of short and social, reports eMarketer. On January 24, Twitter announced Vine, an iPhone app that enables users to record videos of up to 6 seconds and then easily share them with […]

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Willingness to pay for data high across age groups

January 31, 2013 5:39 pm0 comments
Willingness to pay for data high across age groups

Smartphones have managed to creep into pretty much every aspect of modern life—including driving. A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car, reports eMarketer. What are these smartphones tappers doing while driving? A June 2012 survey […]

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Mobile fuels Digital Coupon User Growth

4:45 pm0 comments
Mobile fuels Digital Coupon User Growth

As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread […]

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Mobile readership offers new circulation revenue sources: eMarketer

January 26, 2013 2:03 pm0 comments
Mobile readership offers new circulation revenue sources: eMarketer

Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier,reports eMarketer. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how. This year will be a seminal one, marking the […]

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Mobile display advertising demonstrates high user engagement

January 22, 2013 5:37 pm0 comments
Mobile display advertising demonstrates high user engagement

Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength. But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social […]

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