The New York Times and Financial Times today announced a new, first-of-its-kind program available to U.S. hotels to provide their guests with unlimited access to NYTimes.com and FT.com on any device connected to the hotel’s network.
The program offers hotels a chance to purchase their own branded web portal that provides guests free entry into both NYTimes.com and FT.com. Participating hotels will receive promotional materials in the form of instructional keycards to notify guests about the amenity.
Guests staying at hotels with this program will receive free unlimited access to more than 25 sections on NYTimes.com including articles, video, interactives and slideshows. Readers will also have access to the world-class coverage of business, international news, comment, data and analysis for the global business community that only the FT can provide.
“We’re excited to collaborate with The New York Times to bring our content to new readers and business travelers,” said Financial Times print circulation director Janet White. “This platform will provide hotel guests with a seamless user experience to access two of the world’s top media organizations.”
“The New York Times has been available in select hotels for years, starting with the print newspaper and more recently with digital access,” said Hannah Yang, executive director, Education and Corporate Marketing, The New York Times.“Teaming up with a premier brand like the FT enhances the guest experience, allowing them to explore and discover the vast amount of digital content available on FT.com and NYTimes.com, which normally require a subscription for full access.”