Dr. Reddy’s Unveils New Corporate Brand Identity

July 2, 2015 1:48 am0 comments
Dr. Reddy’s Unveils New Corporate Brand Identity

Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its actions across the globe: Good Health Can’t Wait. The new logo is an expression of Empathy and Dynamism, which helps keep patients at the center of everything that Dr. Reddy’s […]

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Refreshment brand Tic Tac launches TicTac2Vegas

June 23, 2015 1:39 am0 comments

Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the upcoming dance movie ABCD2. Apart from India, the  movie is  shot in […]

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Google Strengthens its position as World’s largest Media Owner

May 19, 2015 1:06 am0 comments
Google Strengthens its position as World’s largest Media Owner

Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner Disney, up from 115% […]

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Meaningful Brands outperform the stock market:Havas Study

May 4, 2015 1:23 am0 comments
Courtesy: www.brandify.com.au

The results of Havas’ Meaningful Brands analysis revealed that a brand’s “Share of Wallet” – a metric used to measure the percentage spent with a brand vs. the total annual expenditure within its category is on average 46% higher for Meaningful Brands and can be up to as much as […]

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Lloyd signs on Shruti Hassan as Brand Ambassador

April 27, 2015 5:35 pm0 comments
Lloyd signs on Shruti Hassan as Brand Ambassador

Consumer durable major Lloyd has brought Shruti Hassan on board as its brand ambassador in India. The contract entails Shruti to endorse the products of Lloyd in India through promotion, advertising and marketing, the company said in a statement. The product portfolio includes state-of-the-art Air Conditioners, LED TVs, Washing Machines, […]

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Apparel Companies Must Go Extra Mile to Establish Brand Loyalty

April 17, 2015 3:48 am0 comments
Apparel Companies Must Go Extra Mile to Establish Brand Loyalty

In the fast paced world of the fashion industry, competition is fiercer than ever for designers and manufactures looking to make a lasting impact on potential buyers. Today, the trend for the general population is to express one’s own unique tastes, style, and individualism through their fashion selections. For that […]

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