Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the upcoming dance movie ABCD2. Apart from India, the movie is shot in Las Vegas where the final dance off takes place.To bond strongly with the storyline of the movie, Tic tac chose Las Vegas as the gratification to the winning group and hence the name of the contest.
ABCD2, the film directed by Remo D’Souza and produced by Siddharth Roy Kapoor and Disney Pictures will star big names like Varun Dhawan, Shraddha Kapoor and Prabhu Deva in lead roles. The film is scheduled to be released on 19th June and brand Tic Tac has an in-film integration in the movie.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Tic Tac has all the attributes of a youth brand and it stands for fun, sharing and friendship. The movie ABCD2 is a natural fit for our brand these attributes have been brought out well through these brilliant actors.”
“Our contest TicTac2Vegas is an extension of our in-film placement. The idea is to bring out the core values of youthfulness, playfulness and sharing through the medium of dance”. Multiple agencies Blue Bang, OMD, Grey, and Glitch also jointly supported the campaign and an excellent idea has already started connecting very strongly in a digitally led consumer segment of youngsters’’ he added.
Vinay Punjabi , MD & CEO. Blue Bang Media & Entertainment Pvt Ltd. Said “There is a huge synergy between the brand TIC TAC and ABCD 2 which connects strongly with youth’’.
The TicTac2Vegas digital dance contest invites Indian citizens from 12 to 65 years of age to participate in a dance competition using Tic Tac packs as props. Remo D’Souza will be judge the final winners and they will win a sponsored trip to Las Vegas, USA.