Vizeum named World’s Fastest Growing Media Network

July 1, 2015 3:42 am0 comments
Vizeum named World’s Fastest Growing Media Network

RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week.  Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, 9% more than the second ranked agency. [box type=”info”]Top 5 growth rates of ‘Overall […]

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Q1 US Advertising Expenditures go down

2:50 am0 comments
Q1 US Advertising Expenditures go down

Total U.S. advertising expenditures declined 4.0 percent in the first quarter of 2015 to $37.4 billion, according to data released today by Kantar Media. The data includes, for the first time, Paid Search expenditures from Kantar Media’s search marketing intelligence division, AdGooroo. Paid Search advertising has been factored into both […]

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ParentCircle announces new Brand strategy

June 23, 2015 1:35 am0 comments

ParentCircle has ropes in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties inanticipation of its upcoming release of new products and platform. Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications […]

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Vizeum executes Hindware’s new TVC

June 10, 2015 5:53 pm0 comments
Vizeum executes Hindware’s new TVC

On the night of June 7th, HSIL Limited, India’s foremost bathroom products company that owns brand ‘hindware’, chose to launch its television commercial with Shah Rukh Khan in an absolute Bollywood-style.  Vizeum conceptulized and executed the launch. Quite like a movie-promo-plan, Vizeum helped Hindware launch a teaser campaign two days […]

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Saatchi & Saatchi celebrating ‘New Directors’ Showcase’ Silver jubilee

June 8, 2015 2:47 pm0 comments
Saatchi & Saatchi celebrating  ‘New Directors’ Showcase’ Silver jubilee

The countdown to the 25th edition of the Saatchi & Saatchi New Directors’ Showcase (NDS) at Cannes Lions International Festival of Creativity has begun.  This year at the Palais des Festival, Saatchi & Saatchi will celebrate a quarter century of highlighting new directing talent and providing young directors with a […]

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Aeolus names Grasshoppers as Agency of Record

1:59 pm0 comments
Aeolus names Grasshoppers as Agency of Record

Aeolus Tyres, arm of a Fortune 500 company and a global tyre-manufacturing giant, has appointed Grasshoppers as its creative agency to spearhead the brand’s communication and branding activities in India. Aeolus brand is looking to aggressively launch its high-performance PCR (Passenger Car Radial) range of tyres in India. Aeolus tyres […]

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Instagram Ramps Up Its Advertising Offer

3:30 am0 comments
Instagram Ramps Up Its Advertising Offer

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint. With over 300 million active monthly users, Instagram’s initial limited foray into advertising hasn’t slowed down its popularity […]

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Dentsu Aegis Network expands its Executive Council

June 4, 2015 5:22 pm0 comments
Dentsu Aegis Network expands its Executive Council

Keeping in line with its unique principle of One P&L, Dentsu Aegis Network has announced the formation of an expanded Executive Council to drive the group’s business in India. The Executive Council comprise leaders of all the Dentsu Aegis Network companies and heads of key functions. This gives Dentsu Aegis […]

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Mobile video advertising set to claim 72 % digital ad spending

4:49 pm0 comments
courtesy:www.b2bnn.com

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but Advertisers Aren’t Going All In (Yet).” In […]

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Kantar Media launches new solution for advertising networks

3:21 am0 comments
Kantar Media launches new solution for advertising networks

Kantar Media has launched an innovative new solution for advertising trading desks and ad networks that enables them to better meet the branding campaign requirements of advertisers. Called TGI Digital Planner, the solution facilitates the identification of the most appropriate target for an advertiser, using Kantar Media’s TGI insights into […]

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