Search is the fastest-growing category of digital ad spending in New Zealand, according to data from the Interactive Advertising Bureau New Zealand (IAB NZ) and PricewaterhouseCoopers (PwC). Based on Q1 2015 figures, spending on search and directories was up 91% over the same period in 2014. Growth for mobile ads […]

RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week.  Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, 9% more than the second ranked agency. [box type=”info”]Top 5 growth rates of ‘Overall […]

Total U.S. advertising expenditures declined 4.0 percent in the first quarter of 2015 to $37.4 billion, according to data released today by Kantar Media. The data includes, for the first time, Paid Search expenditures from Kantar Media’s search marketing intelligence division, AdGooroo. Paid Search advertising has been factored into both […]

ParentCircle has ropes in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties inanticipation of its upcoming release of new products and platform. Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications […]

On the night of June 7th, HSIL Limited, India’s foremost bathroom products company that owns brand ‘hindware’, chose to launch its television commercial with Shah Rukh Khan in an absolute Bollywood-style.  Vizeum conceptulized and executed the launch. Quite like a movie-promo-plan, Vizeum helped Hindware launch a teaser campaign two days […]

The countdown to the 25th edition of the Saatchi & Saatchi New Directors’ Showcase (NDS) at Cannes Lions International Festival of Creativity has begun.  This year at the Palais des Festival, Saatchi & Saatchi will celebrate a quarter century of highlighting new directing talent and providing young directors with a […]

Aeolus Tyres, arm of a Fortune 500 company and a global tyre-manufacturing giant, has appointed Grasshoppers as its creative agency to spearhead the brand’s communication and branding activities in India. Aeolus brand is looking to aggressively launch its high-performance PCR (Passenger Car Radial) range of tyres in India. Aeolus tyres […]

After sticking its toe in the water by launching ads a year and a half ago, Instagram is now jumping in with both feet as it looks to further monetize its footprint. With over 300 million active monthly users, Instagram’s initial limited foray into advertising hasn’t slowed down its popularity […]

Keeping in line with its unique principle of One P&L, Dentsu Aegis Network has announced the formation of an expanded Executive Council to drive the group’s business in India. The Executive Council comprise leaders of all the Dentsu Aegis Network companies and heads of key functions. This gives Dentsu Aegis […]

Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but Advertisers Aren’t Going All In (Yet).” In […]