Carat Fresh Integrated executes the ‘U R VITAL’ campaign

March 19, 2014 4:24 pm0 commentsViews:

Carat-LogoCarat Fresh Integrated, part of Dentsu Aegis Network and India’s fastest growing experiential marketing agency, executed the “U R Vital” mall activation for Revital in Mumbai, Delhi and Bangalore.

Female celebrities reiterated the message and granting impetus to the initiative were Karisma Kapoor at Ambience Mall; Tisca Chopra made appearance in High Street Phoenix, Mumbai; Aindrita Ray made her appearance in Mantri Square, Bangalore.

The actresses took the pledge in front of millions who were gathered to stay healthy. The idea was to reinstate that women form a vital part of relationship, family, and society in large, so their health is of paramount importance. The three city engagement of Delhi, Mumbai and Bangalore was executed to prompt for Health Pledge – “Give yourself the gift of good health – Revital Woman!” with follow-up idea of free health checkup voucher by giving a missed on assigned number.

Commenting on the same, Ravishankar Ramachandran, National Head, Carat Fresh Integrated said “The ‘U R Vital’ concept that Revital zeroed in, was something that even we as an agency are proud to be associated with. The tri-city event with the celebrities helped us garner maximum attention from our target audience. We are privilege to support them in their business endeavor by building the right perceptions about their brand with our effective communications strategy.”

Sharing her exhilaration, Karisma Kapoor at the Ambience Mall, Gurgaon stated “As a woman, I’m proud and inspired to be a part of this special initiative by Revital Woman to put the focus on women’s health. I hope that this initiative will inspire women and make them think about their health too. I’d urge everyone to spread this message and bring women’s health into focus.”

Subodh Marwah, vice-president and head, Ranbaxy Consumer Healthcare, said, “Revital Woman is specially formulated keeping women’s health factors in consideration. Through this initiative, we want to tell each and every woman that ‘U R Vital, and so is your health.’ As India’s no. 1 women’s daily health supplement that has always focused on women’s health, we aim to spread awareness and put women’s health in focus, and more initiatives like this will help us do so.”


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