Post Tagged with: "social media"

Will Facebook Finally Pass YouTube for Video Ads?

April 22, 2015 4:28 pm0 comments
Will Facebook Finally Pass YouTube for Video Ads?

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks studied and up from fewer than two-thirds who had done so in the past year. Despite usage intent rising 3.7 […]

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Retail industry leads others for Facebook engagement

April 9, 2015 5:50 pm0 comments
Courtesy:aamplify.co.nz

Retailers boast the highest interaction rates among all Facebook posters, according to 2014 data from Adobe. The US industry average interaction rate, including comments, “likes,” shares and other ways of interacting with Facebook posts, was 4.3%, Adobe reported. That was 10.3% higher than the travel and hospitality industry, which came […]

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BBC unveils digital General Election coverage

March 25, 2015 3:07 am0 comments
BBC unveils digital General Election coverage

BBC News is placing young voters, digital journalism and its deepest ever scrutiny of policy at the heart of its coverage of the General Election. BBC services on radio, television and social media will all reflect these priorities – at network, regional and local level. On the night of 7 […]

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Swedes spent 6 hours daily using media:Report

March 23, 2015 3:57 pm0 comments
Swedes spent 6 hours daily using media:Report

Nordicom’s March 2015 report said consumers in Sweden spent approximately 6 hours and 20 minutes with media on an average day in 2014, up by 2 minutes from a year earlier. As in 2013, around one-quarter of that time (24%) was spent watching TV, while 32% was spent on various […]

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Lions Health Brings Google to the Stage

March 20, 2015 4:22 pm0 comments
Lions Health Brings Google to the Stage

Lions Health, the global Festival celebrating creativity in healthcare, is putting the industry’s most desired speakers on stage and launching new content streams to offer the essential platform to share knowledge and ideas on this specialist market. From pharma creatives, to some of the industry’s best known brands, Lions Health […]

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Can ministers use social media ? asks court

January 30, 2015 4:42 pm0 comments
Can ministers use social media ? asks court

Delhi High Court on Friday sought government’s response on a plea by former BJP leader K N Govindacharya objecting to opening of Twitter and Facebook accounts by Prime Minister’s Office and other ministries. Govindacharya has said this violation of law. A bench of Justice B D Ahmed and Justice Sanjeev […]

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Ad Spend in India to Grow 12 pc:ZO

December 8, 2014 5:03 pm0 comments
Ad Spend in India to Grow 12 pc:ZO

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. […]

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Times Internet acquires majority stake in CouponDunia

May 28, 2014 5:20 pm0 comments
Times Internet acquires majority stake in CouponDunia

Times Internet , a premier digital product company and a part of The Times of India Group, announced today that it has acquired a majority stake in Mumbai-based CouponDunia Media Private Limited, which owns and operates CouponDunia, India’s largest and most popular digital coupon marketplace connecting consumers with retailers and […]

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ICICI Bank relaunches website witn new features

May 19, 2014 4:41 pm0 comments
ICICI Bank relaunches website witn new features

ICICI Bank has relaunched its website icicibank.com to offer its customers an enhanced experience across devices such as desktops, mobiles and tablets. Users of the website can now receive location specific information and offers, view their friends’ activities, rate and review products, share their opinions on social media and take […]

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ASB ‘Like Loan’ campaign returns with innovative edge

March 12, 2014 5:43 pm0 comments
ASB ‘Like Loan’ campaign returns with innovative edge

The latest iteration of the award winning ASB ‘Like Loan’ created by Saatchi & Saatchi New Zealand launches today, debuting a NZ first on Monday night NZ time, an integrated media campaign fusing social media and live TV commercials. Every Monday for three weeks starting today, Facebook users have the […]

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