Email benchmarking can be tough. Not only do different types of campaigns garner different response rates, variables from industry to daypart to day of week can have major effects on results. And so can the market you’re writing to. According to Q1 2015 data from Experian Marketing Services, email marketing […]
Time- and money-saving are constantly top of mind for marketers, and tag management can help improve both, according...
The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales...
Content marketing saw its importance balloon between 2012 and 2013. According to the digital marketing company that...
Email Marketing Experts Consultancy Group from netCORE will conduct the first edition of this clinic at IAMAI’s 9th Marketing Conclave and will address challenges faced by marketers in email marketing. New Delhi :netCORE, an enterprise communication & digital marketing solutions company, today announced the launch of the first-of-its kind email […]Read more ›
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%, Gartner found. Although a range of sectors will be increasing advertising spending, increases are expected to be largest in media and retail, and smallest in “high-tech” and manufacturing industries. eMarketer estimated in December 2012 that […]Read more ›
New Delhi: The CMO League, the first-of-its-kind exclusive club for top notch marketers was launched in the capital today. This is a unique initiative from exchange4media to promote high-level knowledge exchange, thought leadership and relationship building amongst top league marketers in the country. Talks by internationally acclaimed speakers, Round Tables […]Read more ›
New Delhi: MakeMyTrip, India’s leading Travel Company, has launched RoutePlanner – an innovative application that makes travel planning faster and easier. Developed exclusively for the Indian traveller, RoutePlanner integrates availability of services like flights, buses, trains and cabs to display the exact connectivity options between any two places in India. […]Read more ›
New Delhi: MagicBricks.com has launched the India’s First Mobile Property Listing and Management Solution. This solution will empower users to post property details, upload photos and videos, edit details, and even refresh listings. Not only that, it also keeps track of all the responses generated on the advertiser’s property listings […]Read more ›
Slightly fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by BtoB Magazine. But an even larger number, 67.2%, will up digital investment, according to the survey, reports eMarketer. Web development was the most widely shared digital priority: […]Read more ›