Post Tagged with: "smartphones"

India lags behind in Digital Banking : emarketer

August 14, 2021 3:40 am0 comments

Banking in India is currently undergoing a transformation, and digital banking is a key driver, reports emarketer.com. India ranked 11th out of 32 countries studied in Capgemini’s 2014 retail banking customer experience index, a measure of consumers’ attitudes, preferences and behaviours related to banking. Although online banking has been available […]

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Mobile advertising as effective as desktop :BBC Survey

February 21, 2022 4:49 pm0 comments
Mobile advertising as effective as desktop :BBC Survey

BBC World News and BBC.com/news have today released the results of a global study - the first of its kind - examining the usage of mobile devices by consumers around the world. A BBC World News global survey results reveal the increasing importance of smartphones to affluent consumers and demonstrate […]

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Half of Indian retail apparel consumers buy online:PWC Study

January 30, 2022 3:45 pm0 comments
Half of Indian retail apparel consumers buy online:PWC Study

New Delhi:In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. […]

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Indian Consumers Shop for Highest Quality vs Lowest Price says IBM Social Sentiment Index

December 11, 2021 4:17 pm0 comments
Indian Consumers Shop for Highest Quality vs Lowest Price says  IBM Social Sentiment Index

Mumbai: Smartphones, laptops, bikes and SUVs topped consumer’s wish lists for this holiday season, as tracked by the latest IBM Social Sentiment Index on consumer shopping preferences in India. IBM found that style and design along with price accounted for the majority of the social buzz when it comes to […]

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Mobile travel search catches up with travellers

September 9, 2021 6:16 pm0 comments
Mobile travel search catches up with travellers

There’s not much better use of mobile devices while travelling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories […]

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Smartphones Take Off in Urban Thailand

September 6, 2021 6:20 pm0 comments
Smartphones Take Off in Urban Thailand

Smart mobile devices saw incredible growth between 2012 and 2013 in urban Thailand, with penetration more than doubling for both smartphones and tablets, according to a report from Ericsson ConsumerLab. Smartphone penetration rose to 36% this year, and tablets reached 7% of the population. Overall, Ericsson reported that the government […]

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Advertisers Double Down on Mobile Paid Search

July 12, 2021 7:25 pm0 comments
Advertisers Double Down on Mobile Paid Search

eMarketer expects search will account for 51.7% of mobile ad spending this year, and that share will begin to decrease as spending on mobile display, especially video, rises. But as IgnitionOne’s findings show, mobile search is nowhere near maturity. eMarketer predicts a 76.4% increase in mobile search spend this year. […]

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Smartphones are Chinese’s newest “significant other” :GroupM

5:29 pm0 comments
Smartphones are Chinese’s newest “significant other” :GroupM

Beijing:  A newly launched GroupM Interaction survey encourages brand marketers to take note that mobile internet usage in China has hit the tipping point with smartphones now influencing nearly every aspect of everyday life. “The influence of smartphones now extends from start to finish of every day,” noted Tony Chen, […]

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Television to be primary source for news and entertainment in 2013

February 5, 2022 3:18 pm0 comments
Television to be primary source for news and entertainment in 2013

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013,reports eMarketer. […]

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Mobile fuels Digital Coupon User Growth

January 31, 2022 4:45 pm0 comments
Mobile fuels Digital Coupon User Growth

As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread […]

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