Post Tagged with: "GroupM"

GroupM to acquire majority stake in Clickmedia

December 20, 2021 5:55 pm0 comments
GroupM to acquire majority stake in Clickmedia

GroupM, the world’s leading global media investment management operation, announced that it has agreed to acquire a majority interest in ClickMedia, a leading social media marketing agency in Vietnam. The announcement was made jointly by Mark Patterson GroupM CEO, Asia Pacific and Chairman, China, and Hai Ha, Managing Director and […]

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Ad spending downward to 3.4 percent growth says GroupM

August 14, 2021 4:36 pm0 comments

New Delhi : GroupM today revised its biannual worldwide measured advertising spending forecast for 2013 downward to $507 billion reflecting a 3.4 percent growth rate compared to the 4.5 percent rate predicted in December of last year. The revised forecast was published in “This Year, Next Year,” which also included […]

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Primary motive for the merger is achieving scale in media buying : Dominic Proctor

July 29, 2021 6:06 pm0 comments
Primary motive for the merger is achieving scale in media buying : Dominic Proctor

New York :Dominic Proctor, Global President of GroupM, WPP’s media investment unit, in a press statement issued here has said that  the Primary motive for the merger is achieving scale in media buying. “This is an interesting move,” Proctor said.  “They are making it clear that a primary motive for […]

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GroupM launches new Consulting Services

March 8, 2022 7:39 pm0 comments
GroupM  launches new Consulting Services

New York :GroupM  has announced the launch of GroupM Consulting Services, a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results. The announcement was made by GroupM North America CEO Kelly Clark, who said the new unit would be led by […]

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Change Designed to Unify GroupM Search Divisions Under Single Brand

January 17, 2022 5:22 pm0 comments

Toronto: Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst. GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing effort […]

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WPP acquires remaining shares of three Colombian agencies

January 14, 2022 6:34 pm0 comments
WPP acquires remaining shares of three Colombian agencies

WPP announces that its wholly owned companies Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in three leading agencies in Bogota, Colombia. Grey, the global advertising agency network, has acquired the remaining shares in REP/Grey, one of Colombia’s best-regarded advertising agencies. G2 Worldwide, the digital and relationship marketing […]

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GroupM acquires majority stake in PLAY Communication

January 3, 2022 6:27 pm0 comments
GroupM acquires majority stake in PLAY Communication

WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd (“PLAY”), a leading experiential marketing agency based in Sydney, Australia. Founded in 2002, PLAY offers activation, sponsorship, digital and branding services. The company employs around […]

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