Ogilvy & Mather adds 12 new members from around the world

February 14, 2022 6:58 pm0 comments
Ogilvy & Mather adds 12 new members from around the world

Ogilvy & Mather announced today important changes to its Worldwide Board. Firstly, Carla Hendra, Chairman of OgilvyRED, the agency’s global strategy and innovation practice, has been appointed Vice Chairman of the Board, a newly created position. Additionally, the agency announced a significant expansion of the Board to include a more […]

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Gunn Report: Del Campo Saatchi & Saatchi named second most creative agency worldwide

February 5, 2022 3:07 pm0 comments
Gunn Report: Del Campo Saatchi & Saatchi named second most creative agency worldwide

Historic results for the Argentine agency, placing them on the podium with Wieden+Kennedy New York and BBH London Led by Pablo del Campo, the Argentine agency achieved this esteemed position working with such clients as Procter & Gamble, BGH, the InBev Beers (Quilmes, Andes, and Norte), Sony PlayStation and Sony […]

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News Corp Announces Appointment for Proposed Publishing Company

February 2, 2022 6:03 pm0 comments
News Corp Announces Appointment for Proposed Publishing Company

New York: News Corporation has announced two senior management appointments for the New News Corporation, the proposed global publishing entity to be formed as part of the Company’s intended separation into two independent, publicly traded companies. Anoushka Healy, currently Group Managing Editor of The Times and Sunday Times in London, […]

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Larry Deeney appointed Editor of BBC Radio Foyle

5:26 pm0 comments
Larry Deeney appointed Editor of BBC Radio Foyle

BBC Northern Ireland has appointed Larry Deeney as the new editor for BBC Radio Foyle. He is responsible for shaping the development of BBC Radio Foyle’s local radio and online services and strengthening its role as a production base in the North West. He takes over during the landmark year, […]

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OgilvyOne launched in South Africa

1:21 pm0 comments
OgilvyOne launched in South Africa

Johannesburg : The world comes to South Africa this week as respected world leader in direct and digital marketing, OgilvyOne, launches in the country. Voted the number one global Customer Engagement company by the business researcher Forrester last year, the dynamic digital direct agency digs deep into data to uncover […]

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Bazaarvoice, Social@Ogilvy bag Harveys social mandate

January 31, 2022 6:46 pm0 comments
Bazaarvoice, Social@Ogilvy bag Harveys social mandate

London: Harveys, wholly-owned by Steinhoff, has appointed social software leader Bazaarvoice (NASDAQ:BV) and Ogilvy & Mather, as part of a major rebranding exercise. Social@Ogilvy, Ogilvy & Mather’s global social media marketing unit and Bazaarvoice will manage and execute Harveys’ complete social strategy and community management. The core objective will be […]

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Carat continues expansion in Latin America with Carat Colombia acquisition

January 30, 2022 5:28 pm0 comments
Carat continues expansion in Latin America with Carat Colombia acquisition

London: Aegis Group plc , the world’s leading, media and digital communications group, has announced that it has acquired a majority stake in its affiliate in Bogotá, Colombia. Carat’s affiliate in Colombia is known as Carat Colombia and is led by Hector Bula. Mr. Bula has served Carat’s global clients […]

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MediaCom consolidates operation in Colombia

January 29, 2022 5:19 pm0 comments
MediaCom consolidates operation in Colombia

MediaCom, one of the worldwide leading media agencies consolidates its operation in Colombia through the acquisition of Massive, a well-known local agency, strengthening its regional presence and reinforcing its service offering in this market. MediaCom Colombia will be led by CEO Paulina Parra, who with over 15 years of experience […]

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WPP acquires leading multinational eCommerce digital agency Salmon

January 26, 2022 3:54 pm0 comments
WPP acquires leading multinational eCommerce digital agency Salmon

WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”). With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including Akzo Nobel, […]

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Kinetic adopts new ad serving platform for digital place-based media

January 21, 2022 5:10 pm0 comments
Kinetic adopts new ad serving platform for digital place-based media

New York : Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange — an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party auditing for discrepancy resolution […]

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