Articles by: Media Newsline Bureau

Havas Media bolsters Australia,New Zealand portfolio

November 29, 2016 5:10 am0 comments
Havas Media bolsters Australia,New Zealand portfolio

Havas Media Australia has announced a slew of significant wins, bolstering the agency’s diverse client portfolio as it continues to grow its Australia and New Zealand commercial operation. The team has been appointed to deliver major communication strategies for four of the world’s largest brands and leading Australian companies. Household […]

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Massco Media film bags DSFFF Award

May 23, 2016 4:25 pm0 comments
Massco Media film bags DSFFF Award

Massco Media,a mass communication institute situated in Noida,Uttar Pradesh has made a big win at 6th Dada Saheb Phalke Film Festival. MassCoMedia’s film ‘Devbhumi-The Land of God’ has won the first prize in Special Jury Mention in the best documentary category on the special occasion of 6th Dada Saheb Phalke […]

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India to auction 2,000 megahertz of spectrum

May 21, 2016 5:10 am0 comments
India to auction 2,000 megahertz of spectrum

Indian government will will auction 2000 megahertz of spectrum in the next 2-3 months. Speaking at an ASSOCHAM event in New Delhi, Union Minister Ravi Shankar Prasad said the government will go for one of the highest ever auction of 2,000 megahertz so that industry players have ample spectrum available. […]

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James Bennet Returns To The New York Times

March 19, 2016 2:07 pm0 comments
James Bennet Returns To The New York Times

The New York Times recently announced that Andrew Rosenthal, who has served for a decade as editorial page editor, has decided to step down. The announcement was made by publisher Arthur Sulzberger, Jr., who said that Rosenthal’s departure will take place in late April.  Sulzberger asked Rosenthal to begin writing […]

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Megan Clarken promoted as President,Product Leadership

March 5, 2016 4:11 am0 comments

Nielsen recently announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief Operating Officer. In her new position, Megan will continue to drive Nielsen’s Total […]

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Mobile marketing catching up in India

March 4, 2016 2:46 pm0 comments
Mobile marketing catching up in India

Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low. Attitudes Toward Mobile Marketing Among Digital Marketers in India, Sep 2015 (% of respondents) According to eMart Solutions, 71% of digital marketers in India—including channel partners and brand […]

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Pinterest’s main audience are women !

August 31, 2015 3:12 pm0 comments
Pinterest’s main audience are women !

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site’s main audience, with male internet users in the US avoiding the network en masse. Based on April […]

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India lags behind New Zealand in Email Marketing

3:03 pm0 comments
India lags behind New Zealand in Email Marketing

Email benchmarking can be tough. Not only do different types of campaigns garner different response rates, variables from industry to daypart to day of week can have major effects on results. And so can the market you’re writing to. According to Q1 2015 data from Experian Marketing Services, email marketing […]

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Facebook Is Retailers’ Favorite Social Network

2:50 pm0 comments
Facebook Is Retailers’ Favorite Social Network

Retailers don’t appear to be holding back when it comes to ad investments in social media, reports eMarketer.com. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular. Social Media Sites for Which US Retailers Plan to Increase Ad Spending, June […]

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Males use more Smartphones in Mexico

August 30, 2015 4:09 pm0 comments
Males use more Smartphones in Mexico

Mexico is the No. 2 country in Latin America in smartphone audience size, with 38.5 million smartphone users this year, eMarketer estimates. Based on eMarketer’s demographic breakdowns, that audience skews decidedly young and male. This year, when 47.4% of all mobile phone users in Mexico will have a smartphone, penetration […]

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