Post Tagged with: "digital ad spending"

US Digital Ad Spending to touch $60 Billion mark this year

May 19, 2022 4:57 pm0 comments
US Digital Ad Spending to touch $60 Billion mark this year

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer. Advertisers in the automotive business will spend $7.30 billion on digital advertising this year, the […]

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Digital ad spending focused on desktops in India

April 24, 2022 3:43 am0 comments
Digital ad spending focused on desktops in India

Smartphone shipments in India are rising, but most phones sold in the country are still “dumb,” according to research from International Data Corporation (IDC). In Q4 2014, 35% of mobile phone shipments in India were smartphones. That was up from 28% earlier in the year. The Federation of Indian Chambers […]

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Mobile to claim 72% US Digital Ad Spend by 2019

March 24, 2022 3:13 pm0 comments
Mobile to claim 72% US Digital Ad Spend by 2019

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. […]

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Asia-Pacific to witness 17.9 pc rise in digital advertising this year

July 17, 2021 5:28 pm0 comments
Asia-Pacific to witness 17.9 pc rise in digital advertising  this year

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%. Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens […]

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Asia-Pacific to become world’s second largest digital ad market by 2017

September 26, 2021 5:23 pm0 comments
Asia-Pacific to become world’s second largest digital ad market by 2017

Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. […]

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Despite small audience, internet radio ads attract marketers

February 7, 2022 5:29 am0 comments
Despite small audience, internet radio ads attract marketers

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances […]

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Emerging Markets Propel Digital Ad Spend Growth in Asia-Pacific

January 11, 2022 2:06 pm0 comments
Emerging Markets Propel Digital Ad Spend Growth in Asia-Pacific

Asia-Pacific is already a digital ad giant, with expenditures in the region having reached $27.3 billion last year, according to eMarketer’s forecast for digital ad spending. The region is expected to become the second-largest digital ad market in the world by the end of this year, surpassing Western Europe by […]

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Growth in digital to remain in double digits through 2015:eMarketer

January 9, 2022 6:03 pm0 comments
Growth in digital to remain in double digits through 2015:eMarketer

Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of […]

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