Post Tagged with: "ROI"

CTR and leads generated still key metrics in auto industry

July 31, 2013 3:57 am1 comment
CTR and leads generated still key metrics in auto industry

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI). From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true […]

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