Post Tagged with: "digital video ads"

Advertisers Increasingly Embrace Holistic Approach to Video

May 13, 2022 3:02 am0 comments
Q1 2015 US Video Market At-A-Glance Infographic

Videology , a leading software provider for converged TV and video advertising, found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest benefactor. According to an analysis of Videology’s platform usage in the first quarter, the total number of campaigns delivered […]

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Women watch more video ads than men !

September 20, 2021 4:59 pm0 comments
Women watch more video ads than men !

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers. In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions […]

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