Google’s biggest pitch to its advertisers !

Google’s online video arm YouTube organized the first ever Global Top Creators Summit and 4th edition of Brandcast in New York.

This summit witnessed the presence of Creators and companies like John Green, Vice, Complex Media, Universal Studios, BuzzFeed etc. along with other stalwarts from the advertising world. And The Viral Fever (TVF) was the only Indian company invited for this event. This puts TVF among the league of big brands such as VICE, UNIVERSAL, BUZZFEED, etc. as the global team of Google acknowledges the role and impact that “TVF” has had on the online content evolution in India.

Talking about this summit, Mr. Arunabh Kumar, Founder & Group CEO, The Viral Fever, expressed “It is an incredible experience to be a part of this initiative and it’s been very enriching to share space with some of the biggest brands and stalwarts from the industry. He further added, “It’s a privilege for TVF to be the only Indian content creator Studio in this summit, as it had always been the ambition of the group to make an impact globally in all form of media and content. It is very fulfilling to see our dream come true.”

The Global Top Creators Summit and Brandcast is an initiative by YouTube (Google) to gather all the biggest players in the online Content ecosystem, like Creators, Advertising & Media Agencies & Brands, under one platform in order to deliberate on current trend, strategize on best practices and identify key drivers for the growth along with the most important being “HOW BRANDS & ADVERTISERS have used this to great advantage in the past but yet have just scratched the surface”.

This summit includes sessions on the last 10 years journey of YouTube, enormous rise of engaged users on YouTube across genres by Top Global Creators like Helbig & Ijustine, how traditional media companies like Universal Studios are using it for marketing by and also insights from Industry stalwart such as Susan Wojcicki, CEO of YouTube, Josh Goldstine, president of worldwide marketing, at Universal Pictures.

The Viral Fever truly has been disruptive in the online ecosystem with clutter breaking content and making new paradigm shift in brand integration (they have worked with over 30 Brands, more than any Studio in India) and the overall consumer perception of the online medium. Their Online Vertical TVF ONE’s flagship Youtube Channel ‘TheViralFeverVideos’ is the first YouTube based channel to reach a million subscribers for original content. The idea behind the launch of the network was to reach out to the younger generation who seldom watch the television to either pass the time or for entertainment.

They have diversified into ‘Drama’ with their web series Permanent Roommates which became the most watched branded web series in the world. TVF-ONE today has a set of premium channels across genres like Comedy, Drama, Non-Fiction & Adventure & Pranks and put together serves almost 2 million Users, more than the biggest MCN in the country. Some of the most popular Content Properties coming out of TVF-ONE are - ‘Barely speaking with Arnub’, Permanent Roommates , Qtiyapa, and Rowdies.


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