Rich visual content on tablets attracts more mobile ad revenue

April 3, 2022 3:29 am0 comments

eMarketer estimated in December 2012 that mobile ad spending worldwide reached $8.41 billion last year, or 8.2% of total digital ad spending worldwide. By 2016, mobile ad spending will account for 22.6% of digital spend. An increasing share of these dollars will go to tablets and be purchased through RTB […]

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B2C products expected to see highest growth in ad spend

March 14, 2022 7:45 pm0 comments

The shift from traditional media ad spending to digital continues unabated. That’s according to a Duke University Fuqua School of Business survey of US marketers commissioned by the American Marketing Association (AMA) and conducted in February 2013, reports eMarketer. As recently as August 2011, marketers expected traditional ad spending to […]

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Social Media ad spending expected to grow ten percent this year

February 26, 2022 6:02 am0 comments

Social Media ad spending is expected to grow ten percent in 2013. US advertisers alone  will spend $4.1 billion on paid social media ads this year, rising to $5 billion in 2014. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned […]

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Digital Advertising Improves Accountability in Quest for Print and TV Ad money

February 15, 2022 5:08 am0 comments

Reston: comScore, Inc.has released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead. “2013 is poised to […]

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Retailers getting High-Value Clicks from Facebook Newsfeed Ads

February 12, 2022 5:18 am0 comments
Retailers getting High-Value Clicks from Facebook Newsfeed Ads

For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million Facebook ad impressions served to US consumers who would generate more revenues than they cost to acquire, reports eMarketer. […]

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Mobiles becoming favourite education medium for Indians: Vuclip survey

February 8, 2022 4:21 am0 comments

Vuclip  has launched its new mobile video channel, edu. (edu.vuclip.com), an education portal, at One Globe 2013, the annual conference focused on building a 21st century knowledge economy in India and South Asia. Initially, the channel will provide educational videos for K-12 and higher education, which can be watched on […]

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Pre-roll advertising most popular ways to deliver online video

February 7, 2022 6:10 am0 comments

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough,reports eMarketer. While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said […]

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local advertising catching up fast with SMBs

January 23, 2022 6:06 pm1 comment

Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting […]

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Twitter Partners Komli Media to launch sales in South East Asia

December 5, 2021 8:40 pm0 comments

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Citibank India Uses Skyvertising ,Integrates Twitter and Facebook

December 4, 2021 6:19 pm0 comments

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