Post Tagged with: "clickthrough rates"

Facebook to earn 70% revenue from Mobile advertisements in 2015

April 17, 2015 4:56 pm0 comments
Facebook to earn 70% revenue from Mobile advertisements in 2015

There’s been plenty of buzz that Facebook Exchange (FBX) is dying, and recent research by Kinetic Social found that clickthrough rates (CTRs) for Facebook’s Website Custom Audiences (WCA) were dominating those on FBX. In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. […]

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Brand awareness , customer retention gathers steam in India

February 4, 2013 5:46 pm0 comments
Brand awareness , customer retention gathers steam in India

Engaging customers through content and other outreach techniques is getting increased attention from marketers in India. According to an Octane Research report, “Spark the Surge: India e-Marketing Outlook 2013,” social media and email topped the list for increased digital spending by marketers in the country. Sixty-five percent expected to up […]

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